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Oak Project Handmade Fashion by Leila Doroodchi

Oak Project Handmade Fashion by Leila Doroodchi is a highly esteemed winner of the very prestigious 2022 A' Design Award in Fashion, Apparel and Garment Design Competition Category.


IronFashion· 2022

Oak Project Handmade Fashion

by Leila Doroodchi

Client: Lili Dchi

A' Design Award Winner in Fashion Category

27,303

Verified Award Winner

Verify Award Status for #134265

Colors

The Design

About Oak Project Handmade Fashion

Oak Project is a hand-woven knitwear collection inspired by the oak forests of the Zagros mountains in Iran. Each cape is knitted entirely by hand with two knitting needles, without industrial machines. One cape takes about 100 to 120 hours to complete. Natural wool and cotton are used, so the garments are durable and safe for the environment. The motifs are first drawn freehand, then prepared as carpet patterns, so the knitting follows the method of a hand-woven carpet. Sizes are woven to order using standard clothing measurements.

The Recognition

About the A' Design Award

Oak Project Handmade Fashion is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Oak Project Handmade Fashion is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Oak Project Handmade Fashion is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

At the beginning of this route, my attention was drawn to Qashqai paintings and carpets, which are a combination of animal and plant motifs. And the latest was from nature. I researched these works and after talking to the women of this great tribe, I realized that in the past, all stages of carpet production from design to weaving were done only by Qashqai women. In my opinion, the independence and freedom of Qashqai women in presenting the art of carpet weaving has been the most important point of this process.

What has been your main focus in designing this work? Especially what did you want to achieve?

Design is an innate desire to communicate and communicate, a skill used in all the visual arts and design. Creating the best solution to problems is different solutions for making a product that is very pleasant and enjoyable to use. Design can mean whatever you want it to mean to you. Design is about communicating feelings through visual sensations and unique experiences. People don't just want products that work, they want to feel happy while using them.

What are your future plans for this award winning design?

I plan to exhibit at the gallery in new york. I want to partner with some artists there to publish and design a project in some kind of art aspects. I usually live in the future, not the past. I think this is helping me to see the world in a better way.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sustainable fashion production is regarded as one of the purposeful aspirations in LILIDCHI Collections; it is notified that the entire production process is not industrial and the main activity is handmade products.
It takes approximately 100-120 hours to wave and produce completely one cape.
The natural wool that will never harm the environment undoubtedly & never damage quickly and will be usable for long time.
Finally, the designs like the weaving procedures of a hand-woven carpet.
Dimensions & Packaging
According to the clothing and fashion field, the clothing size of the works are variable and are woven according to the customers demands and requirements which is considered as a custom embroidery. In general, the international standard clothing size table is used certainly.
Tags
handmade, sustainable fashion, knitwear, wool, creative fashion, lilidchi
Production Technology
In execution of LILIDCHI projects, the cheap labor force, whose rights are being violated, has not been used.
Through carrying out the projects, it is mentioned that it takes approximately 120 hours to wave and produce completely.

The best and the highest grade materials are natural wool and cotton that will never harm the environment undoubtedly; thus, it's the indication of highly reliable and brilliant quality of its production that will never damage quickly and will be usable for long time.
Design Challenge
All designs and motifs are drawn through a quick and freehand drawing, then they are applied and drawn in illustration software application as the form of carpet designs. Finally, the designs are obtained which are exactly like the weaving procedures of a hand-woven carpet.
Research
Qashqai designs were the first subject for researching since 2015 then field research about Nomadic tribes.
In preliminary sketches, the artworks were presented in the form of knitting designs more similar to carpets and upon continuing this process in 2018, we selected historical Kashan Sialk Pottery motifs.
Oak is the combination of our previous studies. It would take much time in nature through impressive inspirations to design this project, and finally in 2020, was presented.
Inspiration
My passion to Zagros Oak Forests
Every year, I have a strong desire to inspire one of the precious treasures of art of my homeland, Iran and design these trustworthy artistic motifs on my knitwear collection while it seems that nature, as the most original and the most authentic art throughout the world should not be forgotten. So that, I aim to inspire a piece of generous nature for new winter hand-woven clothes in order to create a brilliant image of the impressive glory of nature.
Project Duration
The project started in April 2020 in Tehran and finished in September 2021 in Tehran, and was exhibited in Zaafaranie art studio in November 2021.
Operation Flow
Once the designs phases are accomplished, they are printed in full size and delivered to our team of trained weavers, who implement the projects in a completely hand-woven manner without the use of any industrial machines.
The only tool used in this project is 2 knitting needles. Cloths are woven by hand from a foundation row of stiches on the needle. QC is implemented throughout the projects because even one mistake causes the whole knitwear to be unraveled and knitted the right way again.
Patents
Copyrights belong to Leila Doroodchi, Lili Dchi, 2021.
Team Members
Designer: Leila Doroodchi
Creative Director: Kiavash Pooladi
Marketing Director: Zahra Doroodchi
Business Development Director: Zohre Doroodchi
Image Credits
Image #1: Photographer Elect Studio, Lut, 2021.
Image #2: Photographer Elect Studio, Bamdad, 2021.
Image #3: Photographer Elect Studio, Tawoos, 2021.
Image #4: Photographer Elect Studio, All in one, 2021.
Image #5: Photographer Elect Studio, Turkmen, 2021.

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