Hybrid Beauty Womenswear Collection by Moon Chang is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Fashion, Apparel and Garment Design Competition Category.
GoldFashion· 2020
Hybrid Beauty Womenswear Collection
by Moon Chang
Client: Moon Chang Design Studio
Golden A' Design Award Winner in Fashion Category
Verified Award Winner
Verify Award Status for #87042The Design
About Hybrid Beauty Womenswear Collection
The design of Hybrid Beauty collection is to use the cuteness as the survival mechanism. Founded cute features are ribbons, ruffles, and flowers, and they are remade by traditional millinery and couture techniques. This recreates old couture techniques to modern hybrid, which is romantic, dark, but also eternal. The whole design process of Hybrid Beauty promotes sustainability to create timeless designs.
The Recognition
About the Golden A' Design Award
Hybrid Beauty Womenswear Collection is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Hybrid Beauty Womenswear Collection is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Hybrid Beauty Womenswear Collection creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Bespoke Couture Fashion Design
We create extraordinary wearable art merging traditional couture techniques with contemporary aesthetics. Our award-winning approach transforms fashion into narrative experiences, crafting pieces that challenge beauty conventions through innovative handwork, sculptural forms, and meticulous attention to detail.
Commission DesignInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The title of the s/s 2020 collection is Hybrid Beauty. Starting from my personal story, when I had PTSD, the death moment. To deal with this, I tended to go back to childhood, also on the other word “Being Cute”. I use the cuteness as the survival mechanism.
What has been your main focus in designing this work? Especially what did you want to achieve?
I want to reinterpret the 17 to 18th century
couture and millinery techniques to hybrid and futuristic versions, which is romantic, dark, but also eternal. In this process, I wish to cooperate the concept of sustainability to create timeless designs.
What are your future plans for this award winning design?
This winning design is ready to meet customers at the department and concept stores in Asia and Europe. I am happy that people can touch, wear and feel.
Grand Interview
Your innovative approach to traditional millinery and couture techniques in the Hybrid Beauty Womenswear Collection has earned prestigious recognition - could you elaborate on how you reimagined historical cute features like ribbons, ruffles, and flowers to create something both timeless and contemporary?
The title of the collection is Hybrid Beauty. Starting from my personal story, when I had PTSD, the death moment, I tend to go back to childhood to deal with this, also on the other word “Being Cute”. I used cuteness to survive the death situation. The cute features which have been survived from the past, and traditionally used and inherited, until present, are a ribbon, ruffles, and flowers. By practicing the traditional millinery and couture techniques with using velvet and silk to mold flowers, and ribbon foldings, I reinterpreted the 17 to 18th century couture techniques from the past to hybrid and futuristic versions, which is romantic, dark, but also eternal.
The Hybrid Beauty Womenswear Collection emerged from a deeply personal experience with PTSD - how did translating this emotional journey into fashion help you process trauma while creating a powerful artistic statement about survival mechanisms?
PTSD and mental health is a very heavy topic for fashion. I chose PTSD as the main concept of my collections because I found a hope that fashion has a healing power. This journey started with my personal experience being a victim of the fashion industry, fashion overcame my health. I realized this is not just my experience, it is for everyone who is in the fashion industry, moreover, people living in this society. I challenged myself to solve mental health from the perspective of a fashion designer. Therefore, my brand, Moon Chang, has a big overall theme, called Hybrid Beauty, which uses “fashion as the treatment of mental health", using “vulnerability and cuteness as the protective mechanism to fight against deadly stressful conditions in modern society.
Your use of 100-year-old brass metal molds for creating handmade flowers in the Hybrid Beauty Womenswear Collection is fascinating - could you share the two-year journey of collecting these historical tools and how they influenced your design process?
While researching the history of couture and flower making, I came up with a way to create my own petals using 100-year-old brass metal. I wanted to incorporate time into my collection with timeless techniques, using historical tools along with new techniques to express my design aesthetic and vision.Definitely, it was difficult to find historical pieces in the United States, so I collected the molds overseas. Also, I found M&S Schmalberg, a historic handmade flower company in NYC, and they helped me create large blooms for my Hybrid Beauty collection. Every joint effort is born into a new flower of the past and future.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
- Dimensions & Packaging
- The whole collection is 8 looks womenswear, size 4.
- Tags
- modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
- Production Technology
- The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
- Design Challenge
- The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
- Research
- While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
- Inspiration
- Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
- Project Duration
- Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
- Operation Flow
- The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
- Patents
- Copyright to Moon Chang
- Team Members
- Designer: Moon Chang
Creative Director: Moon Chang - Image Credits
- Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise
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