Terra Coffee Roasters Branding by Akihito Shimizu is a highly esteemed winner of the very prestigious 2022 Platinum A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
PlatinumGraphic· 2022
Terra Coffee Roasters Branding
Client: Terra Coffee Roasters
Platinum A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #134335The Design
About Terra Coffee Roasters Branding
The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.
The Recognition
About the Platinum A' Design Award
Terra Coffee Roasters Branding is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Terra Coffee Roasters Branding exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Terra Coffee Roasters Branding is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Award-Winning Brand Identity Design Services
We create distinctive brand identities that connect with your audience through strategic visual communication. Our expertise spans logo design, packaging, and complete brand systems that tell your unique story with purpose and impact.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Health, everyday life, experiences, nature, and my country's culture and heritage.
What has been your main focus in designing this work? Especially what did you want to achieve?
The coexistence of sustainable packaging systems and artistry, and the narrative and visualization of the production site from the producer's climate to the consumer.
What are your future plans for this award winning design?
We plan to create a ripple effect in the industry as one of the coffee industry's new visual identities, and to promote the development and expressive potential of the design.
Grand Interview
Your curvilinear logo design for Terra Coffee Roasters Branding beautifully captures the essence of drifting aroma - could you share the creative journey that led to this innovative visual metaphor?
I'm Japanese. The "kanji" we use on a daily basis developed like "hieroglyphs".Therefore, we believe that letters can express everything that is happening in the world through their lines and shapes, and we always reflect this attitude in our brand creation. Similarly, the "TERRA COFFEE ROASTERS" logo embeds the rich emotional emotions and experiences of coffee in every line and movement, aiming for a very organic design that feels like it is alive. I made it.
The collage-style labels in Terra Coffee Roasters Branding create a powerful connection between producers and consumers - how did you develop this approach to storytelling through visual elements?
First, we will learn about the regional characteristics, climate, culture, industry, etc. of each coffee producing region, and then confirm the uniqueness that can only be harvested in that region. Of course, the flavor that comes from the coffee beans that can be harvested from each region varies, but just like humans, each coffee has its own personality and color. By combining local photographs, customs, and farm activities in a collage of colors, photographs, and graphics, which can only be expressed in the region of origin, the result is a visual that is unique. I thought about it and incorporated it into my design methods.
What inspired your decision to prioritize reusable glass bottles and sustainable packaging solutions in Terra Coffee Roasters Branding, and how does this align with your mission to provide an authentic coffee experience?
The biggest reason is that glass recycling is a system in their country and is commonplace. Glass containers are also odorless and preserve the flavor of the coffee inside. If they were made of plastic or other materials, the quality of the plastic could have a negative impact on the contents. We considered using paper for packaging, but if we wanted to add color to environmentally friendly, hygienic paper, we would have to print all over the surface, which would be very costly since we would have to be environmentally friendly not only for the paper itself but also for the printing. Glass is transparent, so we could show the color and shape of the beans, and it was an excellent choice for the theme of experience and the environment, so we planned to show that taking action to protect the environment protects the environment in the producing area and to make consumers aware of that idea.This is what makes it a true coffee experience that connects the producing area, the producers, and the taste of each.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- Dimensions & Packaging
- Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm - Tags
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
- Production Technology
- To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling". - Design Challenge
- The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness. - Research
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- Inspiration
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.
The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.
The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers. - Project Duration
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- Operation Flow
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction. - Team Members
- Kiyoshi Uehara
Akihito Shimizu - Image Credits
- Photography : Yuma Gamae(Package,PR Tools)
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