Now Next Generation Bike

Now Next Generation Bike
by Teresa Arrieta

• Awarded April 15, 2022
• CLIENT: woom
• 21.214

With its woom Now, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom Now combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.