Creaon Toy

The appearance of CREAON is inspired by the unique street architecture landscape of the UK As the children draw with CREAON, they will create different roofs for the cubes. Then CREAON can become unique building blocks that children can play imaginary games with them.

As children draw pictures, CREAON can become unique building blocks, which can be combined with the children's drawings to play games such as imaginary situations and role play.

CREAON can still be played even if it is damaged. It is also a crayon to help children realize their ideas and be creative, a building block to build, a balance block to exercise concentration and so on. It no longer has a single gameplay function, and because of the nature of the material used (Soy Wax), it can continue to play even if it is damaged.

When CREAON has done its job, most of CREAON will exist in the form of cute paintings for children, rather than as space-hogs for parents to deal with. Because it is made from soy wax, even if discarded, the material used makes it more environmentally friendly than regular plastic toys. The cardboard packaging of CREAON is more simple and more environmentally friendly.

I focus on two aspects: on the one hand, how to meet children's multiple demands for toys to achieve the purpose of increasing the service life of products; on the other hand, how to choose materials to achieve that they will not be discarded due to damage and have a more environmentally friendly end.

I hope to develop more lines and put them into production and sales.

The decision to use soy wax in CREAON emerged from a series of research explorations into both children’s behavioral patterns and the environmental impact of conventional toys. During the early development phase, I analyzed the lifecycle of the top five household toys, most of which are plastic. I found that although these toys are made of durable material, they often become “short-lived” due to children’s fast-changing interests. This contradiction inspired me to search for a material that was safe, sustainable, and playful in multiple dimensions. Soy wax became the answer: it is non-toxic, biodegradable, and soft enough to encourage drawing, yet structurally stable enough to function as a building block. Prototyping and repeated testing confirmed that even when broken, soy wax blocks remain playable. This duality of being both a crayon and a block, while minimizing environmental burden was the key breakthrough that defined CREAON’s design philosophy.

The inspiration to merge drawing and construction into one design came from observing how young children naturally shift between two-dimensional and three-dimensional forms of play. A child may draw a house, then immediately pick up blocks to build it, or invent a story that connects both actions. I realized these activities are not separate, but part of a continuous imaginative process where children explore, test, and express their ideas. CREAON was conceived as a tool that could bridge this gap: when a child draws, the crayon itself becomes the “roof” or structural piece that later transforms into a building block. This integration encourages fluidity between artistic expression and spatial construction, reinforcing creativity and role play. By collapsing the boundary between drawing and building, CREAON empowers children to move seamlessly from idea to tangible form, cultivating a richer and more open-ended play experience.

The period of 2020–2022, marked by uncertainty and isolation, deeply influenced how I approached the design of CREAON. During that time, children’s opportunities for social interaction and outdoor exploration were greatly reduced, and toys became one of the few mediums through which they could express themselves and experience joy at home. This made me more aware that a toy should not only entertain but also serve as a creative outlet that sparks imagination and emotional resilience. CREAON was therefore designed to be simple yet transformative, combining drawing and building into a single tool that allows children to turn small moments into magical ones. The idea of adding “happiness and flash” was my response to that period: to create a toy that celebrates creativity, encourages role play, and brings brightness into children’s daily routines, even during challenging times.