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Press Release

DesignNewswire · COMO, Italy ·

Creaon Toy by Menglin Tian Wins the A' Design Award in Baby, Kids' and Children's Products Design

Menglin Tian acknowledged for baby, kids' and children's products design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Creaon Toy by Menglin Tian has been granted the A' Design Award in the Baby, Kids' and Children's Products Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Creaon Toy

Creaon focuses on a variety of functional features needs of children aged 1-6 for toys. Children can use Creaon as regular crayons to draw pictures and create different roofs for Creaon cubes during drawing, and combine with their drawings to play pretend games. Creaon can also be used as a balance block for building games. Because it's made from soy wax, Creaon can disappear more environmentally than a regular plastic toy when it's done its job.

About Menglin Tian

2020-2022, unprecedented challenges change the life we used to take for granted. This is an opportunity for me to rethink and examine what we think of life and the undercurrents of peace. We will see problems that were previously ignored emerge and magnify. Each of these challenges reminds us that our daily lives need to be rethought and redesigned. Even though there are many challenges ahead, I always believe that we should face our life with an optimistic and positive attitude. As a designer, MY work is committed to solving problems in an interesting, poetic and playful way, adding some happiness and flash to our life.

Award Record

This recognition makes Menglin Tian a winner of 1 A' Design Award.

About the A' Baby, Kids and Children's Products Design Award

The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://designers.org/design-category/baby-products

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Creaon Toy
Function
Toy
Category
Baby, Kids' and Children's Products Design
Discipline
Industrial Design
Industry
Kids
Colors
Peru, Sky Blue, Gold, Dark Sea Green and Light Coral
Images
5

The Recognition

Laureate
Menglin Tian
Country
Great Britain
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#135586

Credits

Image Credits
Photographer Menglin Tian, 2022

Design Details

Unique Properties
Creaon focuses on the creative, open ending, construction and imagination needs of children aged 1 to 6 for toys. Combine crayons with building blocks. When children draw with Creaon, they create different roofs that can become unique building blocks and play imaginary games with them. It realizes that toys can complete their multiple missions in a certain period of need, can still play after being damaged, and after completing the mission, it is more harmless to disappear than ordinary toys.
Inspiration
Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys, which are likely to cause serious environmental problems. I began to think about how to extend the life of the toy and make it more environmentally friendly to its end.
Research
Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys. I started thinking about how to make play more sustainable while meeting the needs of children. I design from two aspects of more functions and more environmentally friendly materials to explore how to make toys last longer and less waste when toys finish their missions.
Challenge
Finding the intersection of versatile toys and environmentally friendly materials with less waste is the most difficult and critical part of the design process. Research has found that toys that stimulate creativity and allow children to use their imagination and build are more suitable for a wider range of children, which means they are less likely to get tired of being thrown away. At the same time, I found that materials like soy wax are more environmentally friendly than plastic, and can continue to play even if broken, even simple DIY repair, unlike plastic toys that are more likely to be thrown away once broken. At the same time, wax toys can be mass-produced just like plastic toys.
Operation and Interaction
Children can use them as regular crayons to draw pictures and create different roofs for the Creaon cubes. Children can combine their drawings with these small house-like Creaon cubes to play pretend games. Creaon can also be used as a balance block for building games.
Project Duration and Location
The project started in November 2021 in London and finished in January 2022 in London, and was exhibited in online Work in Progress 2022 show in January 2022.
Specifications
Width 15mm x Depth 15mm x Height 45mm
Keywords
Toy, Childhood, Children, Playful, Sustainable

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