Sustainable Product Design Award Winner.
Awarded for Good Sustainable Products, Projects and Green Design.
The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall for environment day. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a greenfield was designed that penetrates the dryland. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
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