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Wan Yue Complex Sales Center by Eh Design Group
Wan Yue Complex Sales Center by Eh Design Group
Wan Yue Complex Sales Center by Eh Design Group
Wan Yue Complex Sales Center by Eh Design Group
Wan Yue Complex Sales Center by Eh Design Group

Eh Design Group

Silver Interior Space and Exhibition Design · 2022

Wan Yue Complex Sales Center

by Eh Design Group

  • A' Design Award 2022 Silver Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2022
  • CLIENT: Eh Design Group
  • Estimated Number of Design Views: 11,980
  • Verification code 87E94B3D69 · Verify this award
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About Wan Yue Complex Sales Center

Wan Yue Complex is a sales center designed as an immersive retail and cultural space. The interior draws on local regional character and combines classical and modern elements. White tones dominate the space, while gold and orange-red accents add depth and warmth. Curved lines taken from the decorative arts shape the interior, and large single-cut artificial rocks join tradition with modern form. Retail units are arranged one by one along an axial corridor. An art installation recalls the leisurely feeling of drifting on a boat in summer.

Press Kit

Unique Properties
The entire sales office borrows the local regional characteristics to achieve an ornate, elegant, and pure space. It also feels like travelling through time, reviving long-past historical and modern elements and thereby resurrecting the pulse and ideals of bygone eras.
Dimensions & Packaging
Big wholly-cut artificial rocks give the space a sense of modernity and tradition being combined, and life here blooms splendidly because of the liberated atmosphere.Community is not something you can force, instead, something grows into a great community naturally.
Tags
sales center, interior design, modern
Production Technology
The design aims to embody a return to a more colorful life, to be an integration of the humanities and the arts, while also acting as an aesthetic interpretation of the diversity of urban life.The designer drew on curved linear designs taken from the new decorative arts, and captured the leisurely vibe of drifting on a boat in the summer through an art installation.
Project Duration
The project started in Sep 2021 in Hangzhou and finished in Nov 2021 in Tianjin
Operation Flow
The space presents multi-dimensional scenes. Along the axial corridor, popular IPs such as Starbucks, Pop Mart, Miss Puff are displayed one by one. It is a reflection of people's pursuit for an increasingly refined life.

The rising horse symbolizes the romantic prosperity of the plaza. It is a brand-new creation in the context of the modern times. The partially hollowed-out design highlights the overall style and gives passersby a shocking sensory experience open to immersive interpretation.
Research
The color tone and light effects here are reminiscent of Rembrandt's color palette. The dominance of white sets the grandeur and mature tone of this space, while the embellishments in gold and orange-red are like adding melodies to a symphony, echoing in the air. And just like adding depth to music, it results in more depth to the space while also highlighting the designer's artistic taste and vision of future lifestyle.
Inspiration
In the open and free city atmosphere, the designer tried to restore a new model of symbiosis between business and culture. The rich history of this city and the spirit infused in it are expressed in a post-modern narrative that comes together like an architectural symphony. The complex is constructed in a "Roman Holiday" style, allowing visitors to experience a dazzling European street market. Modern and classical, present and future, these contrasts create a fantasy journey that embodies the idea that "diversity is beauty".

Colors of Wan Yue Complex Sales Center

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