Xian Qin Hui Alcohol Culture Center

Xian Qin Hui Alcohol Culture Center
by Bu Tianjing, Han Hao

• Awarded April 15, 2022
• CLIENT: Isense Design
• 2.546

The project is located inside the 2rd Ring Road and on the vein of Beijing. It's a comprehensive space that presents the life of Qin Hanzhang known as a master of liquor, takes liquor culture experience as the core, and integrates display, tasting and clubhouse. The design utilizes dark gray and black, wooden hue and gold in a differentiated way, implicitly links with alcohol making culture, and reinterprets Chinese elements. Enclosed circulation routes establish an interaction and emotional connection among brand, people and space.