Lowen Packaging by China Resources Snow Breweries Ltd.

Lowen Packaging by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2022

Lowen Packaging

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Silver A' Design Award Winner in Packaging Category

28,466

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Packaging

Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.

The Recognition

About the Silver A' Design Award

Lowen Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lowen Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lowen Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Award-Winning Craft Beer Collection

We craft exceptional beers that blend Chinese brewing heritage with international innovation. Our award-winning portfolio features unique flavors from traditional Weissbier to fruit-infused varieties, each designed to elevate your drinking experience.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release