Deep Memory Sales Center by Holf Chen is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.

BronzeInterior· 2022

Deep Memory Sales Center

by Holf Chen

Client: China Overseas Properties

Bronze A' Design Award Winner in Interior Category

8,176

Verified Award Winner

Verify Award Status for #136770

View at A' Design Award Press Release Award Badge

Colors

The Design

About Deep Memory Sales Center

Deep Memory is a sales center located in Dalian, China, with a floor area of 980 square meters. The design takes the urban texture of Dalian as its starting point, a city where Eastern and Western building styles meet. A contemporary spatial language is used to express deep local memory and new local life. Marble, wood veneer, stiffened fabric and brushed materials are combined with artistic chandeliers and glass crystal, creating a balance between rough and delicate surfaces. Because of the large scale, the interior was studied through repeated models and an on-site sample room.

The Recognition

About the Bronze A' Design Award

Deep Memory Sales Center is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Deep Memory Sales Center is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Deep Memory Sales Center splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: HorizontalBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dalian, where the project is located, is a city with a fusion of Eastern and Western architectural styles. The Gothic architecture is elegant and chic, and the oriental traditional bluestone roads can be seen everywhere. Walking through such a magical urban texture, the exotic and local customs are intertwined, which is the temperament of the locals. Buildings from different periods have retained their unique forms, combining East and West, old and new.
Dimensions & Packaging: Project Area:980 sqm Category: Sales Center
Tags: Sales Center, Interior design, holf design
Production Technology: Marble, wood veneer, stiffe
ned fabric, brushed material
Design Challenge: Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Research: The ingenious use of matching materials in the project; artistic chandeliers, glass crystal, wood veneer, stone and other materials cooperate with each other to find a dialogue between nature and the ground, between organic and minimalist, and produce unique natural aesthetics. In such a large space, the natural air and rhythm, the arrogance and rhythm of the lake and the sea, people can look inside and enjoy it calmly.
Inspiration: This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention, and outlines an aura. place to flow.
Project Duration: From January 2021 to June 2021; in Dalian
Operation Flow: The rough stones, the language of the growing pine trees, and the compositional charm of the space are all images of the deep local memory and the free growth of the local culture.”
Art chandelier, glass crystal, veneer, stone and other materials are used ingeniously and cooperate with each other to find a dialogue between roughness and delicacy, organic and minimalist, and generate an aesthetic magnetic field space.
Team Members: Holf Chen；Yani Hong
Image Credits: Qiwen photography