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Press Release

DesignNewswire · COMO, Italy ·

Holf Chen Receives the Bronze A' Design Award for Deep Memory Sales Center in Interior Space and Exhibition Design

The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Holf Chen for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Deep Memory Sales Center by Holf Chen, designed for China Overseas Properties. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Deep Memory Sales Center

Deep Memory is a sales center located in Dalian, China, with a floor area of 980 square meters. The design takes the urban texture of Dalian as its starting point, a city where Eastern and Western building styles meet. A contemporary spatial language is used to express deep local memory and new local life. Marble, wood veneer, stiffened fabric and brushed materials are combined with artistic chandeliers and glass crystal, creating a balance between rough and delicate surfaces. Because of the large scale, the interior was studied through repeated models and an on-site sample room.

About Holf Chen

As a designer, maintaining innocence is an important nourishment for vitality and creativity. And this [innocence] makes his works a pleasant surprise.

Award Record

With this recognition, Holf Chen is a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Deep Memory Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Silver, Light Gray, Dark Gray, Gray and Gainsboro
Images
5
Client
China Overseas Properties

The Recognition

Laureate
Holf Chen
Country
China
Recognition
Bronze A' Design Award
Edition
2021 - 2022
Design ID
#136770

Credits

Team
Holf Chen;Yani Hong
Image Credits
Qiwen photography

Design Details

Unique Properties
Dalian, where the project is located, is a city with a fusion of Eastern and Western architectural styles. The Gothic architecture is elegant and chic, and the oriental traditional bluestone roads can be seen everywhere. Walking through such a magical urban texture, the exotic and local customs are intertwined, which is the temperament of the locals. Buildings from different periods have retained their unique forms, combining East and West, old and new.
Inspiration
This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention, and outlines an aura. place to flow.
Research
The ingenious use of matching materials in the project; artistic chandeliers, glass crystal, wood veneer, stone and other materials cooperate with each other to find a dialogue between nature and the ground, between organic and minimalist, and produce unique natural aesthetics. In such a large space, the natural air and rhythm, the arrogance and rhythm of the lake and the sea, people can look inside and enjoy it calmly.
Challenge
Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Realization and Technology
Marble, wood veneer, stiffe ned fabric, brushed material
Operation and Interaction
The rough stones, the language of the growing pine trees, and the compositional charm of the space are all images of the deep local memory and the free growth of the local culture.” Art chandelier, glass crystal, veneer, stone and other materials are used ingeniously and cooperate with each other to find a dialogue between roughness and delicacy, organic and minimalist, and generate an aesthetic magnetic field space.
Project Duration and Location
From January 2021 to June 2021; in Dalian
Specifications
Project Area:980 sqm Category: Sales Center
Keywords
Sales Center, Interior design, holf design

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