KGI Bank Website Redesign
by frog Singapore
- Awarded April 15, 2022
- CLIENT: frog Singapore
- 5.647
The team wanted to reimagine what a complex banking site should feel like for the customer. With the site showcasing information about four different subsidiaries in one, the team focused on not just providing easy information but to also truly connect with customers with every interaction. To achieve this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
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