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Type Specimen Alskar Typeface by Paul Robb and Moira Bartoloni

Type Specimen Alskar Typeface by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.


SilverGraphic· 2022

Type Specimen Alskar Typeface

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Silver A' Design Award Winner in Graphic Category

46,726

Verified Award Winner

Verify Award Status for #137088

Colors

The Design

About Type Specimen Alskar Typeface

Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A4) and presents the typeface with a modern feel and experience.

The Recognition

About the Silver A' Design Award

Type Specimen Alskar Typeface is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Type Specimen Alskar Typeface is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Type Specimen Alskar Typeface is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

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We transform brands through expressive, authentic design that balances creativity with technology. With over 30 years of experience and recognition at A' Design Awards, we craft strategic visual identities, typography, and comprehensive brand systems that connect with audiences worldwide.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging
The project was designed in A2 spreads, folded to A4
Tags
Font design, Branding, Identity, Type design
Production Technology
The final specimen was printed on newspaper stock in CMYK
Design Challenge
The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research
We researched the Brutalist movement in both architectural and visual arts.
Inspiration
The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration
The type face was developed from September 2021 and release January 2022.
Operation Flow
The specimen was sent to existing and potential design customers.
Team Members
Paul Henry robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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