Neon Zebra Brand Launch Beverage Packaging

Neon Zebra Brand Launch Beverage Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2022
• CLIENT: PepsiCo Design and Innovation
• 9.626

Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.