MTN Dew Cake-Smash Beverage Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2022
- CLIENT: PepsiCo Design and Innovation
- 13.246
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.
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