MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2022
MTN Dew Cake-Smash Beverage Packaging
by PepsiCo Design and Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #137254The Design
About MTN Dew Cake-Smash Beverage Packaging
MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.
The Recognition
About the Golden A' Design Award
MTN Dew Cake-Smash Beverage Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. MTN Dew Cake-Smash Beverage Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. MTN Dew Cake-Smash Beverage Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Beverage Innovation
We transform iconic brands through bold flavor experiences and breakthrough packaging design. Our innovation team creates limited editions that capture cultural moments and consumer celebrations. From concept to shelf, we develop products that surprise and delight millions worldwide.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
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