Pepsi New Year 2022 LTO Beverage Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2022
- CLIENT: PepsiCo Design and Innovation
- 8.431
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
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