Pepsi New Year 2022 LTO Beverage Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2022
Pepsi New Year 2022 LTO Beverage Packaging
by PepsiCo Design and Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #137256The Design
About Pepsi New Year 2022 LTO Beverage Packaging
Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.
The Recognition
About the Golden A' Design Award
Pepsi New Year 2022 LTO Beverage Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pepsi New Year 2022 LTO Beverage Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pepsi New Year 2022 LTO Beverage Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Consumer Brand Innovations
We transform everyday moments into memorable experiences through innovative packaging and consumer engagement. Our internationally recognized design excellence creates products that connect with consumers worldwide, bringing joy and excitement to billions of people every day.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
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