Nisshin Seifun Group Snowflake Logos and Branding

Nisshin Seifun Group Snowflake Logos and Branding
by Noriko Hirai (Nina)

• Awarded April 15, 2022
• CLIENT: Nisshin Seifun
• 1.760

As the name implies, the logo is based on a snowflake flower, and the color is yellow, which means bright and happy. A new brand of confectionery flour made from 100 percent Hokkaido wheat. This product is targeted at patisseries that are particular about their ingredients. Since this is the successor to a product called Melty snow, designers were asked to create a logo with a familiar name, an appeal to the fact that it is made in Hokkaido, and a symbolic cuteness.