Gung Ho Illustration

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Gung Ho Illustration
by Thomas von Kummant

  • Awarded April 15, 2022
  • CLIENT: Thomas von Kummant
  • 16.306
Gung Ho is an Americanism derived from Chinese and means "motivated, committed and  working together in harmony". Over the years it took on different meanings, e.g. in World War 2 it was used by the Marines in the Pacific as a battle cry. In this story Gung Ho is a slang term for  "hot" heated and overzealous, without regard of losses. The synergy of aesthetics and narration supports the tone of the scenario and the perspective on the events from the point of view of teenagers. The image captures the moment of menacing danger, youthful courage and pure released teenage adrenalin.

Gung Ho is an Americanism derived from Chinese and means "motivated, committed and working together in harmony". Over the years it took on different meanings, e.g. in World War 2 it was used by the Marines in the Pacific as a battle cry. In this story Gung Ho is a slang term for "hot" heated and overzealous, without regard of losses. The synergy of aesthetics and narration supports the tone of the scenario and the perspective on the events from the point of view of teenagers. The image captures the moment of menacing danger, youthful courage and pure released teenage adrenalin.

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Gung Ho Illustration

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Thomas von Kummant

Designer of Gung Ho Illustration


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