Silver Packaging Design · 2022
Satine Pro Milk Packaging
by L3branding
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: L3branding
- Estimated Number of Design Views: 25,745
- Verification code 8B54908487 · Verify this award
About Satine Pro Milk Packaging
Satine Pro is a packaging design for an ultrafiltration milk sold in China. The milk has a protein content of 6 grams per 100 millilitres. The design places the number 6 at the visual centre of the pack, formed by deconstructing and recombining natural elements such as cows and plants. A complete cow is hidden within the picture. The approach draws on Cubism and abstract art, where reality is taken apart and rebuilt. The packaging measures 50 by 50 by 180 millimetres. The aim is to define a new milk subcategory and to express a natural and refined character.
L3branding's Satine Pro Milk Packaging exemplifies contemporary excellence in premium dairy product presentation, representing a sophisticated convergence of visual identity systems, material innovation, and consumer psychology that has earned recognition in international design competition. The packaging demonstrates a thoughtful dialogue between Eastern and Western design sensibilities, integrating elegant typographic traditions with contemporary organic illustration that suggests both natural purity and scientific advancement. The compositional strategy of presenting the vessel amid floating spherical forms creates an immediate visual metaphor connecting the product to concepts of molecular nutrition, cellular health, and cosmic nourishment—elevating what might otherwise appear as simple beverage packaging into a meditation on wellness and natural abundance. The chromatic decisions reveal considerable sophistication, with the graduated green background evoking pastoral meadows and verdant pastures while the gold accents communicate premium positioning and trust. The organic botanical motifs adorning the bottle's midsection employ a delicate balance of transparency and opacity, creating visual depth that rewards extended examination while maintaining immediate legibility at retail scale. Technical execution demonstrates mastery of contemporary packaging photography conventions, with careful attention to lighting that preserves material authenticity while creating an atmosphere of ethereal suspension. The spherical props surrounding the primary vessel function as both compositional anchors and symbolic references—their cream coloration and matte finish suggesting milk droplets magnified to cosmic scale, reinforcing the product's nutritional messaging through purely visual means. The hierarchy of information presentation guides the eye efficiently from brand identification through product specification to nutritional highlights, demonstrating user-centered communication design. Viewers are invited to consider how everyday consumer objects can transcend their functional purpose to become vessels of aspiration, wellness, and aesthetic pleasure.
Press Kit
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Colors of Satine Pro Milk Packaging
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We elevate brands through art-driven design strategies, creating premium packaging and visual identities that command attention. Our expertise merges artistic vision with commercial success, helping brands achieve memorable market differentiation and increased value.
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