Are We Womenswear Collection by Jasmine Au is a highly esteemed winner of the very prestigious 2022 A' Design Award in Fashion, Apparel and Garment Design Competition Category.
IronFashion· 2022
Are We Womenswear Collection
by Jasmine Au
Client: Ja-Jmi
A' Design Award Winner in Fashion Category
Verified Award Winner
Verify Award Status for #139165The Design
About Are We Womenswear Collection
Are We is a womenswear collection created to raise awareness of the damage caused by humans to the marine world. The design highlights the beauty of coral systems and ocean waves. Lightweight silky organza is used in multiple layers to form flowing flares over a soft netting base. Each coral-like ornament is handcrafted and hand-stitched one by one, and the main garment carries about 300 of these details. Loose silhouettes and layered attachments give the collection a soft and full movement. The intent is to encourage people to protect the ocean.
The Recognition
About the A' Design Award
Are We Womenswear Collection is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Are We Womenswear Collection is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Are We Womenswear Collection is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The initial inspiration come from a video that talk about the biology experiment called Biosphere 2, which is an American biology research to investigate on building a second earth. But the experiment failed due to imbalance of ecosystem which mainly due to exist of human. So, from here, I started to feel that are human become the actual "pest" that caused the Mother Earth sicks, struggling on building second earth at the same time..That's why, this collection named as ARE WE? kind of questioning ourselves as a reminder on our mistakes.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wish to achieve an awareness towards environment issues and let more people knowing that our Mother Earth used to be as beautiful as we now trying to achieve... Currently, people started to focus on sustainability to "save the earth", to return the nature but it used to be as what we wish for.
What are your future plans for this award winning design?
I hope to use my achievement as a creative evidence for my future career, building my own label which could move towards sustainable fashion brand that make it a part of "moving green".
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ARE WE is a collection to create awareness on the damages made by human towards the marine world and inspired through an article, highlighted a past experiment, Biosphere2 failed due to eco-balance and proved impossible to build an EARTH. Designs highlighted on the beauty of nature with the blending of coral system and wave onto garment. Each handmade coral structured detail is originally created through development. The masterpiece has about 300 pieces of detailed handmade coral attached.
- Dimensions & Packaging
- Ready-to-wear garment with fully lightweight fabric, including silk-textured shinny fabric, gradient coloured organza and soft netting fabric. Main silhouettes drafted with loose fit and layering attachment applied as well as hand-crafted detailing.
- Tags
- Ocean, 0712, Mini Collection, Love Ocean, Save the Planet, Marine World, Sea Life, Flow, Movement
- Production Technology
- Made of lightweight silky organza to create the flow flares with the multiple layering inserted. Layers attached with neat workmanship and gentle handling on soft base netting. The hand-crafted coral-like ornament is innovated and transform from hardness to softness creations. With the detailed handcrafting, ornaments was hand-stitched one by one.
- Design Challenge
- A past biological experiment that strongly reflecting that human impossible to build 2nd earth. Designer then blended a link to nature, highlight that ocean as the great contributors of oxygen to the planet and coral reef recorded as the largest habitat for smaller marine living organism to live. With abstraction of finding and developing elements enriched the ideas and stimulated new creation of coral-inspired ornament in detail handcrafted.
- Research
- The use of WabiSabi to reflect the sense of naturally imperfection. Andres Juniper said that, If an object or expression can bring about, within us, a sense of serene melancholy and spiritual longing, then that object could be said to be WabiSabi. In design, the concept of Wabi Sabi can also be adopted, By slowing down our design processes and embracing the incomplete and imperfection which able to achieve entirely new level of beauty. The garment carry more meaning as they are unique and share a story as well as invite customers to add to that story.
- Inspiration
- Are We, by questioning ourselves, are the most intelligent group, HUMAN, the actual pest to this planet. With the initial researched on Biosphere2, a past experiment, American Earth System science research facility. It announced the failure due to the loss control of eco-balance within the enclosed ecological system which aimed to build a second Earth. Designer link it with marine world to reflect, intelligence is to protect not destroy, through the highlights on its beauty and contribution.
- Project Duration
- The project (Mini Collection Module, Raffles University) started at May 2021 in Johor Bahru, Malaysia and finished in August 2021. It is presented as the fashion showcase of Raffles Student through Facebook live.
- Operation Flow
- Designer decided to highlight on the beauty of nature instead of keep telling people their mistakes. Realising the beauty will make people more willing to accept the current pollution that had been made by themselves and as a reminder to protect and save the planet. The ideas of highlights marine as the main focus point as it build the majority of planet area and contributed as the oxygen generators to most of the organisms which would known as valued contributors and coral reef act as the habitat for most of the smaller sized organism in the sea.
- Image Credits
- Main Image: Photographer Katharine Chai, Hug the Ocean, 2021.
Optional Image #1: Photographer Katharine Chai, Hug the Ocean, 2021.
Optional Image #2: Photographer Katharine Chai, Wave Hug, 2021.
Optional Image #3: Photographer Katharine Chai, Coral in the Wave, 2021.
Optional Image #4: Photographer Katharine Chai, Feel the Coral and Wave, 2021.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
