Lavazza Voicy Coffee Machine by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Platinum A' Design Award in Home Appliances Design Competition Category.
PlatinumHome Appliance· 2022
Lavazza Voicy Coffee Machine
Client: Lavazza
Platinum A' Design Award Winner in Home Appliance Category
Verified Award Winner
Verify Award Status for #139181The Design
About Lavazza Voicy Coffee Machine
Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa, all in a well designed and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
The Recognition
About the Platinum A' Design Award
Lavazza Voicy Coffee Machine is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Voicy Coffee Machine exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Voicy Coffee Machine is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Industrial Product Design Services
We transform innovative concepts into market-ready products through strategic design thinking and user-centered development. With extensive experience designing for global brands like Lavazza and Fiat, we specialize in creating products that balance functionality, aesthetics, and brand identity. Our expertise spans consumer electronics, home appliances, and mobility design.
Book ConsultationInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Voicy is the first espresso machine with built-in voice assistant.
What has been your main focus in designing this work? Especially what did you want to achieve?
A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device.
What are your future plans for this award winning design?
The product had a limited, but very successful production run.
Grand Interview
Your innovative integration of voice assistant technology in the Lavazza Voicy Coffee Machine represents a significant shift in home appliance interaction - could you elaborate on how this fusion of coffee-making and smart technology evolved during the 20-month development process?
Voicy is a great project in which we learned a lot. The complete integration of a built in voice assistant is our first step in exploring a more advanced user interaction and a unique user experience. Bringing the world of coffee and smart home devices together in one single device was a huge challenge for the whole team. Especially since we hadn't done anything like that before!
The seamless exterior shell design of the Lavazza Voicy Coffee Machine showcases distinctly Italian attention to detail - what inspired your approach to balancing aesthetic elegance with functional requirements like the prominently placed UI and voice assistant integration?
For us aesthetic elegance and functional requirements aren't really two seperate things. They always need to go hand in hand to achieve great product design. There is almost always a clear and distinctive elegance in a well thought out and well working product.
How did your experience in automotive design, particularly with the Fiat 500 range, influence your approach to creating the user experience and interface design for the Lavazza Voicy Coffee Machine?
Lavazza's whole design language is inspired by automotive design. This ranges from volumes and proportions to high quality surfacing. But also colours, material and finishes and also the whole aspect of user experience. In this case we created a rather simple user interface with a clear visual hierarchy on a silicone pad and mechanical buttons.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
- Dimensions & Packaging
- Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, coffee, espresso, voice assistant, smart, speaker
- Production Technology
- main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover - Design Challenge
- Developing a rich and sensible user experience and integrating the voice assistant properly.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
- Operation Flow
- Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
- Patents
- Design patent/registered design
- Team Members
- Florian Seidl
Angelica Rella - Image Credits
- Lavazza
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