Prt Architecture Photography by Simone Hutsch is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Photography and Photo Manipulation Design Competition Category.
BronzePhotography· 2022
Prt Architecture Photography
Client: Heysupersimi
Bronze A' Design Award Winner in Photography Category
Verified Award Winner
Verify Award Status for #139530The Design
About Prt Architecture Photography
This series features the very traditional and unique buildings of Porto, Portugal. It is one of the oldest European centers and its most famous for port wine. The historic houses are interpreted with a pastel dreamworld of dust and dawns, golden gutters and clouds are supporting the surreal but peaceful vibes. Porto's traditional buildings are perfect to create a surreal, pastel dreamworld with clouds.
The Recognition
About the Bronze A' Design Award
Prt Architecture Photography is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Prt Architecture Photography is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Prt Architecture Photography splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to capturing Porto's traditional architecture in Prt Architecture Photography creates a dreamlike aesthetic - could you elaborate on how you developed this distinctive visual language that earned you the Bronze A' Design Award?
Porto’s architecture has a charm that feels almost frozen in time. The pattern of the tiles give the buildings such a unique character. When you’re in the city you can feel the surreal, dreamlike atmosphere and I wanted to capture that within my work.
The pastel color palette in Prt Architecture Photography transforms Porto's historic buildings into surreal compositions - what inspired your choice of these specific tones and how do they connect to the city's unique character?
The pastel palette mirrors the light-hearted spirit of Porto and its colorful facades. I chose these tones to bring out Porto’s vibrant charm and create an inviting, dreamlike world within each frame.
Your work in Prt Architecture Photography masterfully balances architectural documentation with artistic interpretation - how did you navigate between preserving the buildings' historical authenticity while creating your signature dreamlike atmosphere?
I left the buildings quite raw and gave them only a minimal retouch. So pretty much every imperfection is still visible to the viewer, the background/sky however is strongly retouched which creates the dreamlike atmosphere.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This series features the very traditional and unique buildings of Porto, Portugal. It is one of the oldest European centres and its most famous for port wine (named after the city).
The little houses are interpreted with a pastel dreamworld of dust and dawns. Golden gutters and clouds are supporting the surreal but peaceful vibes. - Dimensions & Packaging
- JPGs that can be used for large prints (A1)
- Tags
- Architecture photography, minimal, building, pastel colours, porto, clear sky
- Production Technology
- Adobe Photoshop, Sony A7rii
- Design Challenge
- Even tho it seems all buildings are unique and existing once on a fist glance, it is not the case. Many of them use the same (ish) tiles or the same build style. The second challenge were the very narrow streets that made it difficult to stand away enough from the building to photograph it. Lastly removing people, signs or other distracting elements in the retouch was very time consuming.
- Research
- Porto is one of the oldest European centres, located along the Douro River estuary in northern Portugal and its most famous for port wine (named after the city). The magnificent bridges, the medieval quarter of Ribeira with its narrow, cobbled streets, shops and cafes and characterised buildings with ornate baroque interior and rich, gilded carvings make the city very unique.
- Inspiration
- The 'accidentally Wes Anderson' vibe is all over the city and instantly inspiring. Porto's traditional buildings are perfect to create a surreal, pastel dreamworld with clouds.
- Project Duration
- The photos were taken during a long weekend end January 2022 and finished editing in the beginning of March 2022. So far they are living only in digital spaces on several creative platforms.
- Operation Flow
- The images could be used for an exhibition in a gallery.
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