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Guillermo Dufranc's Blockazo Chocolate Bar for Sharing presents an extraordinary exercise in three-dimensional geometric illusion rendered in warm milk chocolate, where the eye encounters an…

Blockazo Chocolate Bar for Sharing by Tridimage is a highly esteemed winner of the very prestigious 2022 Golden A' Design Award in Food, Beverage and Culinary Arts Design Competition Category.


GoldCulinary Art· 2022

Blockazo Chocolate Bar for Sharing

by Tridimage

Client: Tridimage

Golden A' Design Award Winner in Culinary Art Category

1,443,573

Verified Award Winner

Verify Award Status for #139727

Colors

The Design

About Blockazo Chocolate Bar for Sharing

Blockazo is a one kilogram chocolate bar designed for sharing. The large bar is broken into big chunks before eating, so that several people can serve themselves. The design takes inspiration from the construction industry and from concrete, because the bar is like a building that must be demolished before it can be consumed. The surface is divided into rhomboid shapes that guide the breaking. The bar is made of chocolate with peanuts. The packaging is made of a flexible mix of polypropylene and polyethylene.

The Recognition

About the Golden A' Design Award

Blockazo Chocolate Bar for Sharing is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Blockazo Chocolate Bar for Sharing is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Blockazo Chocolate Bar for Sharing creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Strategic Packaging and Brand Design Services

We transform ambitious brands through award-winning packaging design that creates unforgettable consumer experiences. Our strategic approach combines design thinking with sustainability to deliver solutions that maximize brand impact while minimizing environmental footprint. From concept to production, we partner with food and beverage brands to create packaging that drives engagement and sales.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Blockazo is a one-of-its-kind 1kg chocolate bar specially designed for sharing and breaking it up into big chunks of chocolate resulting in an unforgettable consumer experience.
Tags
chocolate bar, product design,
Production Technology
The bar is made of chocolate with peanuts and its packaging is made of a flexible mix of PP and PE.
Inspiration
The inspiration came from the construction industry and concrete, since this huge chocolate bar is like a big building that needs to be demolished to be consumed.
Team Members
tridimage
Image Credits
tridimage

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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