Blockazo Chocolate Bar for Sharing

Culinary Art Design Award Winner.
Awarded for Good Food, Beverage and Culinary Arts Design.

Blockazo Chocolate Bar for Sharing
by Guillermo Dufranc

Awarded April 15, 2022
CLIENT: tridimage
1.341.619

Blockazo is a one of its kind 1kg chocolate bar specially designed for sharing and breaking it up into big chunks of chocolate resulting in an unforgettable consumer experience. The inspiration came from the construction industry and concrete since this huge chocolate bar is like a big building that needs to be demolished to be consumed. The bar is made of chocolate with peanuts and its packaging is made of a flexible mix of PP and PE. The result of the product design is an extraordinary consumer experience that incites to break the huge chocolate bar in romboidal shapes.

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