Gold Food, Beverage and Culinary Arts Design · 2024
Freshmore Food
by Shanghai Finc Bio-Tech Inc.
- A' Design Award 2024 Gold Winner in Food, Beverage and Culinary Arts Design
- Awarded April 15, 2024
- CLIENT: Shanghai Finc Bio-Tech Inc
- Estimated Number of Design Views: 399,212
- Verification code 65FCA3632C · Verify this award
About Freshmore Food
This project a raw class of edible mushrooms (crab mushroom, white jade mushroom), the project comprehensive market requirements for appearance, freshness, taste, nutrition, period, cost, easy to operate, easy to automate, a lot of design hybridization combination, a lot of testing of new strains, using a vigorous out of miracle approach to screening, matching. The whole research and development aims to maintain the taste of this food, healthy ingredients, while upholding the concept of sustainable development.
Yang Liao's Freshmore Food emerges from a distinguished tradition of contemplative still life that elevates quotidian subjects to objects of aesthetic meditation, here manifesting through the thoughtful presentation of cultivated mushrooms within packaging that speaks to contemporary values of sustainability and artisanal quality. The work demonstrates remarkable sensitivity to material relationships, positioning the organic unpredictability of fungal growth against the measured geometry of textile construction in a dialogue that honors both natural process and human craft. Technical execution reveals sophisticated understanding of tonal control, maintaining visual interest within a deliberately constrained palette while achieving luminous presence through careful attention to value gradation and edge refinement. The sage-green backdrop functions as more than neutral ground, establishing instead an active chromatic relationship that amplifies the warmth of the foreground elements while evoking associations with growth, cultivation, and verdant abundance. Compositional intelligence manifests in the balanced asymmetry of the arrangement, where the casual drape of drawstring cords introduces dynamic tension against the stable vertical thrust of the emerging mushroom cluster. The design succeeds in communicating multiple registers simultaneously: practical information regarding product identity, atmospheric suggestion of freshness and quality, and deeper resonances concerning human relationships with cultivated nature. The printed illustration echoing the mushroom forms creates visual rhyme between representation and reality, while typographic elements integrate seamlessly within the overall design language. This presentation elevates commercial food photography toward the realm of considered visual art, inviting viewers to recognize the aesthetic potential inherent in careful attention to materials, light, and compositional relationships. One might consider how such thoughtful design transforms ordinary acts of purchase and consumption into opportunities for appreciation and mindful engagement with the sources of nourishment.
Press Kit
- Unique Properties
- Finc-B-8031 and finc-W-247 are new edible mushroom varieties developed by Shanghai Finc Bio-tech through independent research and development. They are respectively the Crab Mushroom and White Jade Mushroom. The development of these new varieties was accomplished through conventional breeding methods, molecular-assisted breeding, RAPD-SCAR identification, SSR identification, and MNP identification techniques.
- Dimensions & Packaging
- The packaging specifications of this product include the following types Depth 155 × Width75 × Height 75mm,Depth 185 × Width125 × Height 95mm,Depth 175 × Width105 × Height 35mm,Depth 200 × Width120 × Height 90mm
- Tags
- Health, Sustainability, Edible Mushrooms, Balanced Diet, Alutamic acid,Aspartic acid
- Production Technology
- In the process of product development, we aimed to meet the market demands for appearance, freshness, taste, and nutritional value, while also considering factors such as cultivation cycle and cost-effectiveness for large-scale cultivation. We conducted numerous breeding experiments and continuously tested new strains, employing a trial and error approach to select and match the most suitable ones. As a result, we identified finc -B- 8031 for Crab Mushroom and finc-W-247 for White Jade Mushroom, which best met the desired criteria.
- Design Challenge
- The new varieties of Crab Meat Mushroom and White Jade Mushroom have been developed to maintain a thick meat-like texture and a loose structure to absorb the broth for a richer overall flavor. The enhancement of nutritional content is also one of the important concepts of this research and development. The Crab Meat and White Jade mushrooms are rich in protein, containing not only 18 essential amino acids, but also vitamins and trace elements, the most unique of which is vitamin D, which is almost absent in other general vegetables.
- Project Duration
- The project started in 2020 in China and finished in 2023
- Operation Flow
- In terms of sustainable development, we utilize agricultural organic waste such as crop straw, corn cobs, cottonseed shells, sawdust, cow dung, and chicken manure as raw materials for the production of edible mushroom products.
- Research
- In order to facilitate the successful implementation of this research and development, we have established an intelligent factory system. This system allows for real time data collection, providing timely insights into the production and quality status of the workshop. The execution of production plans is promptly fed back to the Enterprise Resource Planning system, eliminating the black box of the production process and achieving transparency.
- Inspiration
- In 2000, an investment team with a vision of contributing to the industry and scientists reached a consensus to collaborate and establish a factory. They successfully transformed the research achievements on Shiitake mushrooms into high-quality agricultural products with a strong market presence, achieving a breakthrough in the industrial cultivation of Shiitake mushrooms in China. The endeavor also led to deeper exploration and advancements in scientific research and development in the field of Shiitake mushrooms.
- Image Credits
- Quanquan Chen