Buddy Brand Identity

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Buddy Brand Identity
by Pilotfisch GmbH & Co. KG

Awarded April 15, 2022
CLIENT: Buddy Workwear Manufaktur
25.408

The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.

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