Koch's Meerrettich Rebranding
by Wolkendieb Design Agency
- Awarded April 15, 2022
- CLIENT: KOCHS Meerrettich & Feinkost GmbH
- 7.275
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
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