Biblioteche di Roma Rebranding by Ragu Communication is a highly esteemed winner of the very prestigious 2022 Golden A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
GoldGraphic· 2022
Biblioteche di Roma Rebranding
Client: Sistema Biblioteche di Roma
Golden A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #140666The Design
About Biblioteche di Roma Rebranding
Biblioteche di Roma is a brand identity created for the public library network of the city of Rome. The identity marks the twenty-fifth anniversary of the library system and is intended to express innovation and accessibility. The historic logo showed a closed book resting on its side. The new symbol shows an open book that can also be read as the first letter of the name. The graphic sign is clean and essential. The identity is applied to the stationery system, digital touchpoints, advertising, outdoor media and signage.
The Recognition
About the Golden A' Design Award
Biblioteche di Roma Rebranding is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Biblioteche di Roma Rebranding is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Biblioteche di Roma Rebranding creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Strategic Brand Identity and Communication Design
We transform brands through strategic design and creative innovation. Our award-winning studio specializes in comprehensive rebranding, visual identity systems, and communication design that connects with audiences and drives impact. From concept to implementation, we deliver solutions that reflect your essence.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
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