Deji Cultural Complex Museum by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 Platinum A' Design Award in Interior Space and Exhibition Design Competition Category.
PlatinumInterior· 2023
Deji Cultural Complex Museum
by Masato Kure and Masashi Ota
Client: The Triangle.jp Co., Ltd
Platinum A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #141008The Design
About Deji Cultural Complex Museum
Deji Cultural Complex provides a fusion of cultural arts and commercial facilities. It has six extensive facilities including an art museum, a museum, a bookstore, shops, and a café on its top 7300 m2 floor. The coexistence of these facilities allows customers to stop by at one they would not have otherwise visited. What makes The Triangle. JP's design innovation is that they entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having boundaries between inside and outside giving customers a little "preview" before entering the space.
The Recognition
About the Platinum A' Design Award
Deji Cultural Complex Museum is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Deji Cultural Complex Museum exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Deji Cultural Complex Museum is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Innovative Commercial Interior Design Services
We transform commercial spaces into immersive experiences that blend culture, art, and retail. Our award-winning designs eliminate boundaries to create fluid environments where shopping, culture, and community converge, elevating brand value and customer engagement.
Request QuoteInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea of this design is to eliminate the walls of the museum as much as possible. The design is intended to stimulate the visitor's interest and curiosity about the artworks, as if to arouse their curiosity about what is behind the fog or clouds.
What has been your main focus in designing this work? Especially what did you want to achieve?
Often, museums themselves feel closed to the expensive, elite world and inaccessible to the average person. Therefore, I wanted to create a museum that was open to audiences. By being open, people can easily become interested in art, and more people will have the opportunity to learn from works of art.
What are your future plans for this award winning design?
We are proceeding with plans to expand the area of the art museum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
- Dimensions & Packaging
- DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
- Tags
- museum, art, interior design, commercial interior, contemporary art
- Production Technology
- The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
- Design Challenge
- The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
- Research
- By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
- Inspiration
- The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
- Project Duration
- The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
- Operation Flow
- We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
- Team Members
- Masato Kure
Masashi Ota
Yuki Kashiwakura - Image Credits
- Inter_mountain
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
