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Gere Multifunctional Crockery Shelf by Florian Beser
Gere Multifunctional Crockery Shelf by Florian Beser
Gere Multifunctional Crockery Shelf by Florian Beser
Gere Multifunctional Crockery Shelf by Florian Beser
Gere Multifunctional Crockery Shelf by Florian Beser

Florian Beser

Bronze Furniture Design · 2023

Gere Multifunctional Crockery Shelf

by Florian Beser

  • A' Design Award 2023 Bronze Winner in Furniture Design
  • Awarded April 15, 2023
  • CLIENT: Florian Beser
  • Estimated Number of Design Views: 11,687
  • Verification code 80ED1E6750 · Verify this award
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About Gere Multifunctional Crockery Shelf

Gere is a multifunctional crockery shelf designed for small kitchens and dining rooms. The plates of Gere form the relief-like front of the shelf, so the interior space stays free for cups, glasses and further crockery. The shelf is made of oak wood, and the plates are cast in porcelain. Gere is hung on the wall, and individual rows can be folded down to remove a plate or to reach stored items. The grid structure allows scalable sizes for different households. The crockery set is modularly expandable.

Press Kit

Unique Properties
Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.
Dimensions & Packaging
Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised)
Tags
ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
Production Technology
To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
Design Challenge
The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
Project Duration
The project started in early summer 2020 in Aachen and finished in September 2020.
Operation Flow
Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
Research
During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.
Inspiration
Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.
Image Credits
Images: Photographer Janosch Bartsch, Gere, 2020

Colors of Gere Multifunctional Crockery Shelf

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