Press Release
Gere Multifunctional Crockery Shelf by Florian Beser Wins the Bronze A' Design Award in Furniture Design
Florian Beser acknowledged for furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Furniture Design category for Gere Multifunctional Crockery Shelf by Florian Beser. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Gere Multifunctional Crockery Shelf
Gere is a multifunctional crockery shelf designed for small kitchens and dining rooms. The plates of Gere form the relief-like front of the shelf, so the interior space stays free for cups, glasses and further crockery. The shelf is made of oak wood, and the plates are cast in porcelain. Gere is hung on the wall, and individual rows can be folded down to remove a plate or to reach stored items. The grid structure allows scalable sizes for different households. The crockery set is modularly expandable.
About Florian Beser
Florian Beser is a young Product and Graphic Designer with a passion for good Design. He likes to give a second function to things that we only use casually in everyday life and to restructure things. Always in focus: the potential buyer and his needs. He likes to give objects a functional added value and thus create a kind of surprise effect on the user. Florian Beser thinks that objects shouldn't always be hidden in cupboards or shelves. They can be an integral part of a creation and become a functional element!
Award Record
With this recognition, Florian Beser is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141854
- A' Design Award Page: https://competition.adesignaward.com/141854
- Media Showcase: https://www.designnewsroom.com/!141854
- Laureate Profile: https://designers.org/d/332207
- Further Information from the Laureate: http://www.instagram.com/florian_beser
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gere Multifunctional Crockery Shelf
- Function
- Multifunctional Crockery Shelf
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Gray, White Smoke, Rosy Brown, Dark Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Florian Beser
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141854
Credits
- Team
- Designer Florian Beser
- Image Credits
- Images: Photographer Janosch Bartsch, Gere, 2020
Design Details
- Unique Properties
- Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc. The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.
- Inspiration
- Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space. The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.
- Research
- During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used. This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.
- Challenge
- The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
- Realization and Technology
- To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
- Operation and Interaction
- Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
- Project Duration and Location
- The project started in early summer 2020 in Aachen and finished in September 2020.
- Specifications
- Gere-plates: 240mm x 240mm x 20mm Gere-shelf-prototype: 1200mm x 200mm x 1300mm (the size of the shelf varies, because it can be personalised)
- Keywords
- ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
