Prakrishi Ghee Packaging
by Vishal Vora
- Awarded April 15, 2023
- CLIENT: Prakrishi
- 1.784
In India cow is regarded as a mother (Gau Mata) and juxtapose it with a unique design style that expresses the brand's quality parameters. As a result, Designer took inspiration from Maldhari woman (a tribal community of herdsmen and shepherds in Gir forest area) and transformed it into a graphic mnemonic that portrays a imagery that connects the brand to the very roots of its origin in a seamless and strong way. Cows are embellished in tribal metaphors like tattoos, silver ornaments and signature clothes, carrying pots of Ghee over their heads is a highly engaging visual vocabulary.
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