Unajiro Visual Identity by Keisuke Akari

Unajiro Visual Identity by Keisuke Akari is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

SilverGraphic· 2023

Unajiro Visual Identity

by Keisuke Akari

Client: Spiceworks

Silver A' Design Award Winner in Graphic Category

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Verified Award Winner

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Colors

The Design

About Unajiro Visual Identity

Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade.

The Recognition

About the Silver A' Design Award

Unajiro Visual Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Unajiro Visual Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Unajiro Visual Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Award-Winning Brand Identity Design

We craft distinctive visual identities that embody your brand essence through logos, packaging, and comprehensive design systems. With expertise in Japanese aesthetics and international recognition, we transform businesses through strategic design solutions that resonate with your audience.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created the visual identity of Eel Jiro. We create logos and design them in total, such as decorations such as goodwill and lanterns, chopstick bags, and apron. I was particular about the recycling mark of the chopstick bag.
Dimensions & Packaging: CARD IS 90MMX51MM
Production Technology: We created the concept of a delicious rice bowl.
The "prosperous business" on the front cover is a wish that business will go well.
We put importance on the Japanese style.
Inspiration: It is an acronym for "U" in Japanese katakana, "U" in hiragana, "Umai" which means delicious, and an acronym for eel.
It is a Japanese craftsman-like design.
Team Members: Keisuke Akari
Image Credits: ALL KEISUKE AKARI

Read the Press Release