Bronze Jewelry Design · 2023
Re Form Jewellery
by Chow Tai Fook Jewellery Creative Centre
- A' Design Award 2023 Bronze Winner in Jewelry Design
- Awarded April 15, 2023
- CLIENT: Chow Tai Fook Jewellery
- Estimated Number of Design Views: 15,081
- Verification code 6AC54D630D · Verify this award
About Re Form Jewellery
Re:Form is a jewelry set made of three sliding beads and a chain. Slider beads are normally hidden parts used to adjust the length of necklaces and bracelets. Re:Form turns the slider bead into the main element of the design. Each bead can be placed anywhere along the chain, so the wearer can form a necklace, a bracelet or other arrangements. A 36-inch chain allows more than 120 combinations, while an 18-inch chain allows at least 90. The set invites the wearer to act as a co-creator and supports a simple and lasting style.
Press Kit
- Unique Properties
- With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
- Design Challenge
- Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
- Operation Flow
- Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
- Inspiration
- In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.
The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator. - Image Credits
- Chow Tai Fook Jewellery Creative Centre