Smart Display Wheel by Citic Dicastal Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Vehicle Parts, Auto Accessories and Care Products Design Competition Category.
SilverVehicle Accessory· 2023
Smart Display Wheel
Client: CITIC Dicastal CO.,LTD
Silver A' Design Award Winner in Vehicle Accessory Category
Verified Award Winner
Verify Award Status for #142303The Design
About Smart Display Wheel
Smart Display is a car wheel with an integrated display system. The wheel shows three-dimensional images that can be seen without a screen and without glasses. LED units are built into the wheel and follow its shape. A speed adaptive algorithm senses the rotation of the wheel. Below 20 km/h a flowing light effect is shown, and at 20 km/h and above three-dimensional images are displayed. The surface is finished with piano black paint and a bright coating. The display can carry advertising, danger warnings, vehicle condition information and personal images.
The Recognition
About the Silver A' Design Award
Smart Display Wheel is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Smart Display Wheel is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Smart Display Wheel is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Innovative Aluminum Wheels and Smart Automotive Components
We are the world's largest supplier of aluminum wheels and chassis parts, pioneering smart display technology for next-generation vehicles. Our advanced manufacturing capabilities and innovative designs help automotive brands create distinctive, high-performance vehicles that meet evolving market demands.
Contact UsBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver’s mood to human-vehicle interactions, and meet consumers’ need of personalized and smart wheel products.
- Dimensions & Packaging
- 680 * 300 * 680mm
- Tags
- smart wheel display system, User-friendly Design, Multi-screen Interactive Manag
- Production Technology
- Its surface adopts the painting method of piano black paint + finishing bright surface,highlighting tough lines of the shape, which is sporty. The LED plug-in unit and the wheels are perfectly integrated: the plug-in has a clear line of shape, reflecting the curviness; the shape of wheels a rigid and flexible combination with strong integrity. In addition, the images displayed on the wheels can change with the vehicle speed, which can meeting consumers' individual needs.
- Inspiration
- The wheel is an important part of the car, is not only an appearance decoration, but also a safety part.The design of the wheel directly affects the appearance and performance of the vehicle, to match the style of the vehicle, but also to meet the needs of personalized, so the appearance of the wheel has been given more expectations and requirements. In recent years, in the face of the new four modernizations, giving more value to the wheel has become an important topic.
- Operation Flow
- The speed self-adaptive matching algorithm is adopted, which can accurately sense the acceleration and angular velocity of the wheel when rotating. Based on this, the dynamic control of LED image display can be completed-when it's below 20km/ h, displaying the flowing water light, and displaying 3D images when it's at 20km/h and above, realizing the deep integration of wheel hub design and advanced electronic information technologies.
- Patents
- Patent ZL 201921210163.7.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922137163.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922138304.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 202030016480.7.CITIC Dicastal CO.,LTD 2020. - Team Members
- Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai
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