In Chali Artistic Communication of Brand Content

In Chali Artistic Communication of Brand Content
by Leung MukChi

• Awarded April 15, 2023
• CLIENT: Shenzhen Endess3 Culture Communication Co., Ltd
• 5.101

In Chali is an immersive interactive visual exhibition for the tea brand called Chali. It takes tea as a theme, presents China's mountains, rivers, plants, and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When the audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expressing the East beauty through visual, auditory, and olfactory senses. This work perfectly integrates tea culture, visual art, and brand concept.