Cooler Master Motion 1 Haptic Gaming Chair by Cooler Master and Shakes is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Computers and Peripheral Devices Design Competition Category.
GoldComputer· 2023
Cooler Master Motion 1 Haptic Gaming Chair
Client: Cooler Master
Golden A' Design Award Winner in Computer Category
Verified Award Winner
Verify Award Status for #142650The Design
About Cooler Master Motion 1 Haptic Gaming Chair
Motion 1 will change the user experience of home audio, video and game content. By combining a fully functional desk chair with D-Box’s Haptic Engine, Motion 1 revolutionizes desk chairs on both sides of the work-and-play spectrum. Inspired by the hammerhead shark, Motion 1 blends predatory natural elegance into a unique form factor, which is easily recognizable front and back. From its cocoon-inspired chaise design to the enlarged head section, all aesthetic choices of the chair are geared towards making the user feel comfortable, safe and supported during the chair’s haptic performance.
The Recognition
About the Golden A' Design Award
Cooler Master Motion 1 Haptic Gaming Chair is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Cooler Master Motion 1 Haptic Gaming Chair is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Cooler Master Motion 1 Haptic Gaming Chair creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
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Grand Interview
Your innovative fusion of haptic technology with ergonomic design in the Cooler Master Motion 1 Haptic Gaming Chair has earned recognition at the A' Design Award - could you elaborate on how the hammerhead shark's natural elegance influenced your groundbreaking approach to gaming chair design?
We wanted a design that looked as dynamic as it felt. The hammerhead shark’s streamlined yet powerful form inspired the broad headrest and wraparound support of Motion 1. This shape isn’t just aesthetic—it enhances comfort and helps create an immersive cocoon-like experience.
The research conducted with D-Box revealed significant increases in user immersion and emotional intensity - how did these findings shape the development of the Cooler Master Motion 1 Haptic Gaming Chair's unique features and functionality?
D-BOX’s research showed us how precise motion could dramatically enhance immersion. We took that data and engineered a system that reacts in real time, delivering feedback that feels organic rather than mechanical. This shaped how we integrated haptics into the chair’s frame without compromising support or comfort.
What inspired your team to bridge the gap between work and play in the Cooler Master Motion 1 Haptic Gaming Chair, particularly in terms of integrating professional ergonomics with immersive gaming features?
The research with D-BOX showed us how haptics could amplify immersion and even heighten emotional engagement. We used those insights to fine-tune Motion 1’s feedback system, ensuring that every movement felt intentional and precise. It’s not just about adding vibrations—it’s about synchronizing motion with content in a way that feels natural, whether you’re deep in a game, watching a movie, or even working. This research shaped our approach to everything from the chair’s ergonomic structure to the real-time response of the haptic engine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Motion 1s striking silhouette defines its identity within a heavily style-oriented market. Inspired by the hammerhead shark, Motion 1 fuses apex-predator looks with a natural elegance and makes for a unique form factor, recognizable front and back.
Whilst the stylistic choices of the chair were made with a strong philosophy, the whole of the chair, from its cocoon-inspired chaise design to the enlarged head section serves to enhance support during the chairs haptic performance. - Dimensions & Packaging
- W715 x D765 x H1230 cm
The D-BOX in the Motion 1 is the smallest Haptic Engine developed by D-Box to date. It uses a single actuator in an innovative mechanical arrangement to deliver tilting and jolting movements, textures and vibrations to the Motion 1 Seat.
All moving parts are made from metal to ensure years of durable and reliable performance. A special connector eases the removal of the seat, easing repairs to the D-Box for or seat replacement to sustainably extend its life. - Tags
- motion1, haptic, gamingchair, dbox
- Production Technology
- Sit. Move. Feel.
Motion 1 was defined by the idea that the haptic function, however innovative, should not compromise any expectations of a well-designed chair, most importantly its ergonomics, function and comfort.
The team worked extensively on the D-Box seat integration to deliver a completely natural extension to the user experience, intuitive and simple to use. And because of this natural haptic edge that Motion 1 provides, the future of setups can take on a whole new meaning. From health-centred features to entertainment immersion options, Motion 1 has the power to break the limits of desk chairs forever. - Design Challenge
- D-Box research indicated a strong sense of immersion with chair movements when playing games or watching movies. However, from a Design perspective, we were concerned that most haptic products to date, be it haptic gloves, gamepads or racing simulators only exist in their own realm of play. For Motion 1 it was paramount to look for ways of how a product could live outside the world of gaming and also have a purpose in normal life and work.
- Research
- D-Box undertook a research study with 20 participants to understand how their High-Fidelity Vibro-Kinetic experience would affect the level of immersion or the sense of presence during gameplay or movie watching.
The research showed that the level of enjoyment and intensity of emotions increased significantly when the Haptic technology was turned on compared to participants that experienced the same game or movie without. - Inspiration
- With technological developments in meta, gaming and entertainment, Motion 1 bridges the gap between the digital space and the physical world, delivering true immersion through its unique setup.
By combining a fully functional desk chair with D-Boxs Haptic Engine, Motion 1 promises an experience of continuous benefit to the user, both on the work and play side of the spectrum.
Motion 1 embodies the idea of a new generation of chairs that can revolutionize the work and play experience. - Project Duration
- The project kicked off in March 2021 and is to be completed by March 2023.
The Chair Design and Engineering is being developed and completed in Bangkok, Thailand with Engineering for the D-Box integration developed in Montreal, Canada and the overall Project Oversight and Management is in Taipei, Taiwan. - Operation Flow
- The haptic function is at the cutting edge of immersive technology and immerses users in games and movies based on their sound signature and therefore offers users a unique experience for every game.
Within the capability of providing movement, textures and vibrations, Motion 1 is pursuing additional functions to improve work-centric well-being such as seat notifications after long periods, sleeping aids, relaxation and smartphone integrations through its MasterPlus software suite. - Patents
- Patent-Pending
- Team Members
- Chris Chen
Marco D'Ignazio
Neil Chen
Prompong Hakk
Surakead Hemwimon - Image Credits
- Pumepat Akkharamahawong
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