Press Release
Cooler Master and Shakes Is Honored with the Golden A' Design Award for Cooler Master Motion 1 Haptic Gaming Chair in Computers and Peripheral Devices Design
Cooler Master and Shakes of Shakes Design honored for computers and peripheral devices design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Computers and Peripheral Devices Design category for Cooler Master Motion 1 Haptic Gaming Chair by Cooler Master and Shakes of Shakes Design, designed for Cooler Master. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Cooler Master Motion 1 Haptic Gaming Chair
Motion 1 will change the user experience of home audio, video and game content. By combining a fully functional desk chair with D-Box’s Haptic Engine, Motion 1 revolutionizes desk chairs on both sides of the work-and-play spectrum. Inspired by the hammerhead shark, Motion 1 blends predatory natural elegance into a unique form factor, which is easily recognizable front and back. From its cocoon-inspired chaise design to the enlarged head section, all aesthetic choices of the chair are geared towards making the user feel comfortable, safe and supported during the chair’s haptic performance.
About Cooler Master and Shakes
We are a multi-disciplinary strategic design studio based in Bangkok, Thailand. We work internationally for small and corporate clients from Southeast Asia and greater China. We shake up creativity to inspire ideas and transform businesses with value driven design.
About Shakes Design
An award-winning design studio in Bangkok that strategizes, develops and executes design strategies for value-focused brands through meaningful experiences. With both local and international talent, our work and stories span multiple creative disciplines.
Award Record
Cooler Master and Shakes of Shakes Design is a winner of 6 A' Design Awards, including this recognition. The awards were granted between the 2013 - 2014 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Computers and Peripheral Devices Design Award
The A' Computer Design Award is an international design competition recognizing good computer and peripheral designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to computer designers, industrial designers, computer hardware engineers and computer accessory designers from all countries. Typical entries include laptops, desktop computers, workstations, servers, tablets and mainframes. The awarded computer designs are published at https://designers.org/design-category/computer
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142650
- A' Design Award Page: https://competition.adesignaward.com/142650
- Media Showcase: https://www.designnewsroom.com/!142650
- Laureate Profile: https://designers.org/d/134788
- Further Information from the Laureate: http://www.cmodx.com/motion-1
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cooler Master Motion 1 Haptic Gaming Chair
- Function
- Haptic Gaming Chair
- Category
- Computers and Peripheral Devices Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances
- Colors
- Dark Slate Gray, Black, Dim Gray, Gray and Light Slate Gray
- Images
- 5
- Client
- Cooler Master
The Recognition
- Laureate
- Cooler Master and Shakes
- Country
- Thailand
- Brand
- Shakes Design
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142650
Credits
- Team
- Chris Chen, Marco D'Ignazio, Neil Chen, Prompong Hakk and Surakead Hemwimon
- Image Credits
- Pumepat Akkharamahawong
Design Details
- Unique Properties
- Motion 1s striking silhouette defines its identity within a heavily style-oriented market. Inspired by the hammerhead shark, Motion 1 fuses apex-predator looks with a natural elegance and makes for a unique form factor, recognizable front and back. Whilst the stylistic choices of the chair were made with a strong philosophy, the whole of the chair, from its cocoon-inspired chaise design to the enlarged head section serves to enhance support during the chairs haptic performance.
- Inspiration
- With technological developments in meta, gaming and entertainment, Motion 1 bridges the gap between the digital space and the physical world, delivering true immersion through its unique setup. By combining a fully functional desk chair with D-Boxs Haptic Engine, Motion 1 promises an experience of continuous benefit to the user, both on the work and play side of the spectrum. Motion 1 embodies the idea of a new generation of chairs that can revolutionize the work and play experience.
- Research
- D-Box undertook a research study with 20 participants to understand how their High-Fidelity Vibro-Kinetic experience would affect the level of immersion or the sense of presence during gameplay or movie watching. The research showed that the level of enjoyment and intensity of emotions increased significantly when the Haptic technology was turned on compared to participants that experienced the same game or movie without.
- Challenge
- D-Box research indicated a strong sense of immersion with chair movements when playing games or watching movies. However, from a Design perspective, we were concerned that most haptic products to date, be it haptic gloves, gamepads or racing simulators only exist in their own realm of play. For Motion 1 it was paramount to look for ways of how a product could live outside the world of gaming and also have a purpose in normal life and work.
- Realization and Technology
- Sit. Move. Feel. Motion 1 was defined by the idea that the haptic function, however innovative, should not compromise any expectations of a well-designed chair, most importantly its ergonomics, function and comfort. The team worked extensively on the D-Box seat integration to deliver a completely natural extension to the user experience, intuitive and simple to use. And because of this natural haptic edge that Motion 1 provides, the future of setups can take on a whole new meaning. From health-centred features to entertainment immersion options, Motion 1 has the power to break the limits of desk chairs forever.
- Operation and Interaction
- The haptic function is at the cutting edge of immersive technology and immerses users in games and movies based on their sound signature and therefore offers users a unique experience for every game. Within the capability of providing movement, textures and vibrations, Motion 1 is pursuing additional functions to improve work-centric well-being such as seat notifications after long periods, sleeping aids, relaxation and smartphone integrations through its MasterPlus software suite.
- Project Duration and Location
- The project kicked off in March 2021 and is to be completed by March 2023. The Chair Design and Engineering is being developed and completed in Bangkok, Thailand with Engineering for the D-Box integration developed in Montreal, Canada and the overall Project Oversight and Management is in Taipei, Taiwan.
- Specifications
- W715 x D765 x H1230 cm The D-BOX in the Motion 1 is the smallest Haptic Engine developed by D-Box to date. It uses a single actuator in an innovative mechanical arrangement to deliver tilting and jolting movements, textures and vibrations to the Motion 1 Seat. All moving parts are made from metal to ensure years of durable and reliable performance. A special connector eases the removal of the seat, easing repairs to the D-Box for or seat replacement to sustainably extend its life.
- Keywords
- motion1, haptic, gamingchair, dbox
