Poly Hankou Mark Sales Center by Yirong Yang

Poly Hankou Mark Sales Center by Yirong Yang is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.

SilverInterior· 2023

Poly Hankou Mark Sales Center

by Yirong Yang

Client: Poly (Wuhan) Real Estate Development Co., Ltd.

Silver A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #144250

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The Design

About Poly Hankou Mark Sales Center

Poly Hankou Mark is a sales center located in Hankou, Wuhan, China. The interior covers 722 square meters and was completed in 2021. Metal star totems, crystal lighting and architectural silhouettes create an artistic atmosphere in the reception hall. A steel ceiling with an inky mirror reflects the image of the city and highlights a modern style. Visitors follow a passage with contrast between light and shade. Wired glass frames the busy city view in a soft manner. The design connects local architectural forms with modern urban life.

The Recognition

About the Silver A' Design Award

Poly Hankou Mark Sales Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Poly Hankou Mark Sales Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Poly Hankou Mark Sales Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Comprehensive Interior Design Solutions

We transform commercial and residential spaces through integrated design services combining architectural consultancy, interior design, and soft furnishing expertise. Our award-winning team creates sophisticated environments that blend cultural heritage with modern aesthetics, serving real estate developers and commercial clients across hospitality, retail, and luxury residential sectors.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.
Dimensions & Packaging: Project Area: 722 square meters
Tags: Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center
Production Technology: An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.
Design Challenge: The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.
Research: Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.
Inspiration: Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.
Project Duration: The project is located in Hankou, Wuhan, China and completed in 2021.
Operation Flow: Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.
Image Credits: Photographer Feng Jian