Bioo Biotechnological Lamp by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Movie, Video and Animation Design Competition Category.
GoldMovie· 2023
Bioo Biotechnological Lamp
Client: Kutuko Studio S.L.
Golden A' Design Award Winner in Movie Category
Verified Award Winner
Verify Award Status for #144872The Design
About Bioo Biotechnological Lamp
Bioo, the biological switch. A lamp that is activated by touching a plant resting on the backlit pot created from sustainable materials such as ceramic and cork. This is Bioo lux, the jewel that gave the opportunity to create visual art and high-impact creativity to match the innovation and technology of this new launch. From the beginning, the objective was clear, to generate a spectacular, elegant and aesthetic video.
The Recognition
About the Golden A' Design Award
Bioo Biotechnological Lamp is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Bioo Biotechnological Lamp is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Bioo Biotechnological Lamp creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium 3D Animation and Visual Production
We create spectacular 3D animations and motion graphics that elevate premium brands. Our visual boutique combines artistic excellence with technical precision to produce videos that generate emotion and expectation. From product launches to brand storytelling, we transform your vision into cinematic reality.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
- Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
- Production Technology
- To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
- Design Challenge
- The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
- Research
- The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
- Inspiration
- We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
- Project Duration
- The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
- Operation Flow
- The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patents
- Kutuko Studio S.L.
- Team Members
- - Creative Director:
Carlos Cabrera
Ibón Vergara
- 3D Artist:
Mario Fides
Javier García
- 2D Artist:
Víctor Angulo
-SFX:
Rodrigo Marchán - Image Credits
- Boutique Visual Kutuko Studio, Bioolux, 2021
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
