Beoplay Portal Advertising Campaign

Beoplay Portal Advertising Campaign
by Carlos Cabrera

• Awarded April 15, 2023
• CLIENT: Kutuko Studio SL
• 39.833

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.