Xing Yun Shu Dessert by Bingying Liu is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2023

Xing Yun Shu Dessert

by Bingying Liu

Client: Shijiazhuang luoshanqi foods co., ltd

Bronze A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #145021

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xing Yun Shu Dessert

Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand.

The Recognition

About the Bronze A' Design Award

Xing Yun Shu Dessert is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Xing Yun Shu Dessert is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Xing Yun Shu Dessert splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
Tags: Luck，Fashion，Youth，Dessert，Imagine
Design Challenge: expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Inspiration: The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Project Duration: The project was started in Shijiazhuang in May 2022 and completed in September 2022.

Read the Press Release