I Park The Urban Complex Cultural Space by Euna Park is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Architecture, Building and Structure Design Competition Category.
SilverArchitecture· 2023
I Park The Urban Complex Cultural Space
by Euna Park
Client: Cre-Te
Silver A' Design Award Winner in Architecture Category
Verified Award Winner
Verify Award Status for #145358The Design
About I Park The Urban Complex Cultural Space
The project is the largest business-commercial-cultural complex in Seoul and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle change due to the pandemic. It is planned as an independent work and residential space, and one-stop all-around services such as culture, leisure, shopping, and food are possible, enabling independent life.
The Recognition
About the Silver A' Design Award
I Park The Urban Complex Cultural Space is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. I Park The Urban Complex Cultural Space is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. I Park The Urban Complex Cultural Space is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Architecture and Lifestyle Space Design Services
We transform spaces into thriving lifestyle destinations. Our expertise spans mixed-use developments, hospitality design, retail environments, and urban master planning. From concept through completion, we create spaces that enhance how people live, work, and connect. Award-winning firm recognized internationally.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
It started with New York's Central Park as a motif. From the actions in the park to the skyscrapers surrounding it, I wanted to bring the empirical aspect and the constructive logic of the space. The result actually implemented contains a variety of lifestyles enough to talk about cents as miniatures of parks.
What has been your main focus in designing this work? Especially what did you want to achieve?
In Korea, we often use the word ‘slipper area’(a neighborhood in the heart of it all). It means an area where you can wear slippers and live. New York Center wanted to realize a one-stop service space that can lead a variety of lifestyles in a miniature place in the park, and we are proud to have created more than 90% of it. This can be achieved with the active support of the client and the constant efforts of our team.
What are your future plans for this award winning design?
The project is still 15 months away from completion. Maybe in 15 months, I will experience and use this space myself.
Grand Interview
Your innovative integration of live-office concepts within I Park The Urban Complex Cultural Space represents a significant shift in workplace design - could you elaborate on how the pandemic influenced your approach to creating this pioneering work-residential hybrid space?
The pandemic-created telecommuting trend has highlighted the need for a flexible hybrid space that naturally fuses work and housing. As a result, the design is designed to combine multifunctional layouts, dedicated workspaces, and the comfort of housing into one. Enhanced ventilation systems, contactless technologies, and wellness-focused amenities address health concerns, and collaborative spaces strengthen communities. This approach reimagines productivity while meeting the changing needs of modern professionals.
The seamless blend of cultural, leisure, shopping, and food services within I Park The Urban Complex Cultural Space creates a unique urban ecosystem - what inspired your vision for this comprehensive lifestyle integration, and how does it reflect evolving urban living patterns?
The vision of I Park The Urban complex cultural space was inspired by a global change to unified urban life. Recognizing a modern society with a growing demand for convenience and connectivity, we envisioned a space where culture, leisure, shopping, and food services naturally converge, and this concept reflects changing urban life patterns where work, leisure, and everyday needs are interconnected. By creating a dynamic ecosystem that promotes community participation and enriches everyday life, it fulfills the efficiency and balance that modern people need and redefines the urban life experience.
As the recipient of the Silver A' Design Award, I Park The Urban Complex Cultural Space showcases remarkable environmental consciousness - could you detail how the geothermal and solar energy systems were integrated to achieve twice the eco-friendly performance of comparable projects?
I Park The Urban's geothermal system leverages stable underground temperatures to reduce energy consumption and provide efficient heating and cooling. At the same time, solar panels utilize renewable energy to power essential operations and minimize reliance on fossil fuels. This dual approach halves the carbon footprint compared to similar projects and ensures long-term sustainability. This integration reflects our commitment to green innovation and sets a new benchmark for urban complex cultural spaces.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
- Dimensions & Packaging
- Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
- Tags
- High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
- Production Technology
- It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
- Design Challenge
- It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
- Research
- Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
- Inspiration
- "Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
- Project Duration
- The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
- Operation Flow
- The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
- Team Members
- Yongsu Lee
Euna Park
Ean D - Image Credits
- Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE
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