Ivau Apparel and Baby Wrap Collection by Chance Xie is a highly esteemed winner of the very prestigious 2023 A' Design Award in Fashion, Apparel and Garment Design Competition Category.
IronFashion· 2023
Ivau Apparel and Baby Wrap Collection
by Chance Xie
Client: IVAU Ltd.
A' Design Award Winner in Fashion Category
Verified Award Winner
Verify Award Status for #145360The Design
About Ivau Apparel and Baby Wrap Collection
Ivau is an apparel and baby wrap collection for mothers. The collection includes a matching loungewear set, a dress, a baby romper and wraps. The garments are made from custom-milled bamboo fabric that is soft, breathable, antibacterial and hypoallergenic. The dress has an ultra-low back cut for comfort when layered under a wrap. The dress and the loungewear top allow nursing without removing the wrap. Hand-painted bespoke prints are inspired by the nature of Fiji. The pieces are intended to be worn through the stages of motherhood.
The Recognition
About the A' Design Award
Ivau Apparel and Baby Wrap Collection is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ivau Apparel and Baby Wrap Collection is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ivau Apparel and Baby Wrap Collection is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Inspired by the spellbinding beauty of nature in Fiji, moonrise on black beach shares my memory of our families' favourite sunset experience on the sand dunes of Sigatoka. The romantic colours of sky merge into the wild ocean. Endless sand dunes stretch along the roaring Atlantic coast. It's our children's favourite playground as they run down the dunes towards the beach. Here, in nature, we feel deepest happiness and bond deeply as a family.
What has been your main focus in designing this work? Especially what did you want to achieve?
I want to share this beautiful experience with my audience and help them nurture their close connections with loved ones and mother nature.
What are your future plans for this award winning design?
I would love to have as many parents use our products as possible as our baby wrap truly creates the most beautiful bonding experience from day one.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Magic staple pieces fuse functionality with effortless chic style, designed to be worn beautifully through stages of womanhood. Inspired by the pristine nature of Fiji, our hand-painted bespoke prints bring spellbinding beauty of nature into daily wearing through imaginative creativity and exquisite artistry. Our fashionable babywearing collection include matching loungewear set, dress, baby romper and wraps. From easy nursing to comfort of layering, every detail is considered to create fashionable garments that are practical, effortlessly chic and making babywearing convenient, comfortable and stylish.
- Dimensions & Packaging
- Loungewear collection has sizes from S, M, L, to XL. Dress has two sizes S/M and L/XL. Baby rompers range from 0-24 month while baby wrap is one size.
- Tags
- Maternity fashion, loungewear, baby wearing, fourth trimester, effortless chic
- Production Technology
- Custom-milled sustainable bamboo fabric is chosen for the collection as it is luxuriously soft and easily wrinkle free, effortless to take care of for a busy mother. Our fabric is OEKO-TEX Made in Green and Standard 100 certified to the world's strictest chemical safety and sustainable production standard for textiles. Naturally anti-bacterial, breathable and hypoallergenic, the garments are suitable all season.
- Design Challenge
- The hardest part is to create timeless pieces that can be worn beautifully through stages of womanhood. We want the silhouette to be easy to wear but head turning at the same time.
- Research
- Creation of this collection took years of babywearing experience to know what garment works with baby wrap and what does not. For example, we would not make a jumpsuit because it is just not practical when babywearing. Our dress for example has ultra low back cut for the comfort of layering with a wrap. All of our garments are nursing friendly while babywearing.
- Inspiration
- If a woman gives birth to three children, that is 10 years in her life when carrying an infant and nursing take centre stage. The fourth trimester should be one of the most beautiful moments in motherhood but it is currently overlooked. Yet, newborn bonding is vital in every family relationship. There is no apparel collection that is tailored to address the need of style-conscious mothers to carry a child fashionably after birth. So we pioneer fashionable babywearing with matching apparel and carriers to rediscover the most beautiful moment in motherhood, bonding with your newborn.
- Project Duration
- The project took one year from Sep 2021 to Sep 2022 to finish
- Operation Flow
- Fashionable Babywearing collection enables women to establish the essential bond with their newborns in style and comfort. The apparel collection can be worn through stages of womanhood. As maternity clothing, they are nursing and pregnancy friendly. They are especially comfortable to layer under a wrap when carrying an infant as the apparel design takes into consideration the comfort of baby wearing. The garments use the same all season, lightweight fabric as the wrap that is breathable and anti-bacterial. The dress has an ultra-low back cut so the user does not feel too hot when layered during wearing. Both the dress and loungewear top can facilitate nursing without taking off the wrap.
- Patents
- IVAU 2022 Trademark Holder
- Team Members
- Chance Xie
- Image Credits
- Photographer Chance Xie
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