Silver Camera and Photography Equipment Design · 2023
SJ20 Dual Lens Action Camera
by Wuchao Zhang
- A' Design Award 2023 Silver Winner in Camera and Photography Equipment Design
- Awarded April 15, 2023
- CLIENT: Shenzhen Zhencheng Technology Co., Ltd
- Estimated Number of Design Views: 37,920
- Verification code F4682DD454 · Verify this award
About SJ20 Dual Lens Action Camera
SJ20 Dual Lens is a modular action camera made for both daytime and nighttime recording. The camera weighs less than 150 grams and measures 7.04 by 5.03 by 2.63 centimeters. A second lens with a separate light sensing element captures clear images in dim conditions. A module interface on the side accepts batteries and brackets that extend recording time and add new recording forms. The metal body reduces overheating during long sessions. All settings are controlled on a 2.0 inch touch screen. The camera records 4K video for at least one hour.
Within the evolving landscape of personal imaging technology, this product visualization for Shenzhen Zhencheng Technology Co., Ltd's SJ20 Dual Lens Action Camera represents a thoughtful convergence of functional innovation and considered aesthetic expression. The dual-view presentation strategy employed here invites examination of the camera's defining characteristics: the proprietary dual-lens configuration that expands creative possibilities, and the generous touchscreen interface that democratizes professional-level control. The coral-pink accent surrounding the lens housing emerges as a particularly accomplished detail, transforming what might otherwise present as purely utilitarian technology into an object possessing genuine visual personality. This chromatic intervention suggests the designers' awareness that contemporary imaging tools function simultaneously as performance instruments and personal accessories, requiring visual distinction alongside technical capability. The matte surface treatment across the primary housing speaks to considered material selection—resistant to fingerprints and reflections that might compromise the user experience during active deployment. The compositional choice to present both orientations simultaneously enables viewers to construct a complete mental model of the object, understanding how the front-facing preview screen relates to the primary rear display, how the lens system integrates within the overall form factor. The white void presentation, while conventional within product photography traditions, here serves the particular purpose of emphasizing the camera's suitability across diverse environments by refusing to associate it with any single context. One might observe how the subtle shadow treatment beneath each unit provides just enough dimensional grounding to prevent the objects from appearing to float unnaturally while maintaining the ethereal quality appropriate to aspirational technology presentation. The careful management of specular highlights across lens surfaces and screen glass demonstrates sophisticated photographic technique in service of communicating material quality.
Press Kit
- Unique Properties
- SJ20 is the world's first modularized dual-lens action camera, weighing less than 150 g. The add-in second night shot lens with robust nighttime light sensing and capturing feature solves the pain point of failing to capture premium nighttime video and photos. It also supports the scalability of more than one module including modular batteries and accumulation mounting, which not only extends battery life, but also reduces burden in location shooting.
- Dimensions & Packaging
- Overall dimensions 7.04cm*5.03cm*2.63cm, weighing less than 150g.
- Tags
- Action Camera, Modularized, Photographic Device, Camera, Outdoor, X-sports, Night Shooting
- Production Technology
- SJ20 provides users with two lenses respectively for day and night recording.The second night shot lens comes with a standalone enhanced light sensing element, which can capture clear images even in dimming light condition. Users can switch different lenses to capture high quality images according to diverse environments. All operations can be done on the 2.0" LCD touch screen, which is as easy to use as a smartphone. The camera has a module interface on the side and can be connected to modules such as batteries and backets to extend the duration and improve recording forms. Its metal body alleviates the overheating problem caused by long hours of recording.
- Design Challenge
- From the time of project initiation and with the exterior design plan fixed, the greatest challenge we had is how to combine function with appearance. We tried out different combinations of chips, sensors and components in order to present the ideal product intended for our consumers.
- Project Duration
- This project proceeded to the preliminary design phase in August 2022, prototyping will be completed in February 2023, and the project will be finalized in May 2023.
- Operation Flow
- The camera can at least record 4K video for 1 hour and the add-in battery module supports the minimum extension of 3-hour shooting. With a powered selfie stick connected, SJ20 can work up to 10 hours. SJ20 can be quickly connected through Type-C cable to PC for uploading files, or to a cellphone via WiFi access. Downloading SJCAM Zone App permits one-touch file download and remote camera control.
- Research
- Through the research of primary action cameras available in the market, we guarantee the daytime shooting quality and focus on night shooting performance, and replace the traditional design with modularized design, which not only improves image quality and renovates the way how user interacts with the camera, but also broadens scenarios and user-friendly feature.
- Inspiration
- Single-lens action cameras have good performance at daytime while with poor image quality at nighttime. However, low light environment as a common life scenario shouldn’t be ignored, we want to provide users with better quality of night footage. Therefore, a powerful low light sensing lens is necessary. As an outdoor equipment, the battery life of action cameras is also worth consideration. Besides, it should be easy to use.