Focus7 eReader

Consumer Electronics Design Award Winner.
Awarded for Good Digital and Electronic Device Design.

Focus7 eReader
by William Volcoff

  • Awarded April 15, 2023
  • CLIENT: Dedao (Tianjin) Culture & Communication Co., Ltd.
  • 3.049
Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.

Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.

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Good  Design

Focus7 eReader

Good Design

Great Design by Shunji Yamanaka & fuRo

Focus7 eReader

Great Design by Shunji Yamanaka & fuRo

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Focus7 eReader

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Focus7 eReader

CanguRo Mobility Robot Image

Focus7 eReader

Focus7 eReader

William Volcoff

Designer of Focus7 eReader


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