Consumer Electronics Design Award Winner.
Awarded for Good Digital and Electronic Device Design.
Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.
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