Movie Boxed Campaign
by Shaoyang Chen
- Awarded April 15, 2023
- CLIENT: AyDaDa
- 5.940
The Boxed campaign takes a holistic approach to immersing the audience in its message. By using a variety of mediums, including typography, staff badges, and wristbands, the campaign aims to create a comprehensive experience that touches on all aspects of the viewer's senses. Through this approach, the campaign hopes to provoke deeper reflection and introspection, ultimately inspiring positive change and rejecting superficial living.
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