Silver Interior Space and Exhibition Design · 2023
Purity Ring Boutique
by Guang Zhang
- A' Design Award 2023 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2023
- CLIENT: XingShangZhiLi
- Estimated Number of Design Views: 13,405
- Verification code D969D9EC79 · Verify this award
About Purity Ring Boutique
Purity Ring is a retail store interior design completed in Shenzhen. A large glass front allows the metal petals inside to open toward the mall like a stage set. The petals are made of stainless steel fixed to an internal angle steel framework. A white curtain and a rammed earth surface behind it give the communication area an open feeling. The waiting area and the cash desk are joined by a curve. The fitting room is placed on steps at the end of the space, and the seating takes the form of a T-shaped platform.
GUANG ZHANG's Purity Ring Boutique emerges from the contemporary discourse surrounding experiential retail architecture, where the commercial environment transcends its transactional function to become a spatial meditation on purity, transformation, and aesthetic transcendence. The designer demonstrates exceptional command of volumetric manipulation, crafting an interior landscape where sweeping plaster curves suggest the interior of a luminous shell or the protective embrace of folded wings, establishing an atmosphere of sanctuary and privilege that elevates the act of browsing and selection into something approaching ritual significance. Technical accomplishment manifests particularly in the seamless integration of curvilinear ceiling forms with the architectural envelope, where precise execution eliminates visible joints or transitions to create the impression of a monolithic sculptural gesture carved from light itself. The metallic fixture elements introduce materiality and visual weight that anchors the ethereal upper volumes, their faceted angular planes suggesting crystalline growth or geological formation while providing functional display and circulation infrastructure. Chromatic restraint serves thematic purposes admirably, with the near-total commitment to whites and metallic neutrals creating a blank canvas that would allow merchandise to assume visual prominence while maintaining the spatial purity implied by the establishment's name. The work participates in broader contemporary movements toward immersive retail environments that engage visitors through sensory and spatial experience rather than conventional merchandising strategies, suggesting affinities with the experiential approaches developed by leading architects working in luxury retail contexts. One might contemplate how this environment positions the visitor simultaneously as honored guest within a precious interior and as participant in an aesthetic experience that extends the brand narrative into three-dimensional space.
Press Kit
- Unique Properties
- Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
- Dimensions & Packaging
- The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
- Tags
- interior,deconstructionism，commercial space
- Production Technology
- The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
- Design Challenge
- The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
- Project Duration
- The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
- Operation Flow
- According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
- Research
- The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
- Inspiration
- The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
- Image Credits
- Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun