Purity Ring Boutique by Guang Zhang is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2023
Purity Ring Boutique
by Guang Zhang
Client: XingShangZhiLi
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #146649The Design
About Purity Ring Boutique
Purity Ring is a retail store interior design completed in Shenzhen. A large glass front allows the metal petals inside to open toward the mall like a stage set. The petals are made of stainless steel fixed to an internal angle steel framework. A white curtain and a rammed earth surface behind it give the communication area an open feeling. The waiting area and the cash desk are joined by a curve. The fitting room is placed on steps at the end of the space, and the seating takes the form of a T-shaped platform.
The Recognition
About the Silver A' Design Award
Purity Ring Boutique is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Purity Ring Boutique is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Purity Ring Boutique is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Retail Interior Design Services
We transform retail spaces into immersive brand experiences. Our studio specializes in creating interiors that embody brand spirit through innovative material use and spatial storytelling. From boutiques to flagship stores, we craft environments that forge emotional connections between customers and brands.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
- Dimensions & Packaging
- The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
- Tags
- interior,deconstructionism，commercial space
- Production Technology
- The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
- Design Challenge
- The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
- Research
- The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
- Inspiration
- The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
- Project Duration
- The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
- Operation Flow
- According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
- Image Credits
- Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun
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