Mission Sleep Fitness Recap Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Mission Sleep Fitness Recap Campaign
by Jisoo Sim

Awarded April 15, 2023
CLIENT: Eight Sleep
7.134

Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.

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