Skip to content
Vibrant cadmium orange dominates the visual field through a translucent raincoat worn by a seated figure, its glossy PVC surface catching and refracting the abundant natural light streaming through…

Rebirth Art Space Installation by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Fine Arts and Art Installation Design Competition Category.


GoldFine Art· 2023

Rebirth Art Space Installation

by Hebei Puteng Culture Media Co., Ltd

Client: Hebei Puteng Culture Media Co., Ltd

Golden A' Design Award Winner in Fine Art Category

123,993

Verified Award Winner

Verify Award Status for #147142

Colors

The Design

About Rebirth Art Space Installation

Rebirth is an immersive commercial art space designed around the theme of renewal. The space tells the story of an artificial intelligence girl who recreates the earth in the future through memory extraction and remodeling. The interior is divided into three parts along the route of travel: the last earthling, the memory of the earth, and the creation. Simulated animals are made through 3D modeling, sculpture, mold production, painting and hair techniques. Built-in mechanical structures and control systems create lifelike movement.

The Recognition

About the Golden A' Design Award

Rebirth Art Space Installation is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Rebirth Art Space Installation is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Rebirth Art Space Installation creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Immersive Commercial Art Space Design

We create transformative immersive art installations for high-end commercial spaces, museums, and retail environments. Our team combines storytelling, mechanical engineering, and artistic vision to deliver complete experiential environments that engage visitors and elevate brands.

Request Quote

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
Tags
Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
Production Technology
The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
Design Challenge
This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
Research
The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
Inspiration
As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
Project Duration
The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
Operation Flow
The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
Team Members
JIN FX

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate